About Social Media Today
greenpeace
Time to Re-think Digital Influence
It is clear that IT decision-makers, for instance, actively share content among each other. However, the most shared types of information remain email and articles from the trade media, according to a recent IDG study. This suggests a relatively narrow scope for 'digital influence' in this category.[read more]
Social Uproar Over KFC’s Secret Recipe for Success: Trash the Rainforest
Last month Greenpeace launched a campaign highlighting the KFC brand deforestation policy in Indonesia, bringing into question the “sustainability” stratagem ostensibly practiced by its owner, the Louisville, KY-based global fast food empire YUM! Brands... we found 1 million impressions generated for the Greenpeace KFC/Indonesia campaign, which are reflected below in the KFC attributes chart.[read more]
What We Can Learn From the Crisis: Volkswagen vs. Greenpeace
Volkswagen's ill-judged Facebook status invited fans to tell Volkswagen what they wanted from the brand in 2012. Greenpeace quickly took advantage and ambused the page. How SHOULD the car manufacturer have reacted? Expert advice on how to handle a social media crisis from eModeration.[read more]
Greenpeace’s Social Media Win Has Losers
If you were paying attention to social and traditional media, you will recall the Greenpeace/Nestle global crisis communications situation primarily in March and April this year. I wrote about it here; it was a fascinating study in public relations. (I would’ve liked to have been teaching a PR class when...[read more]
2 exemples de sites Social Media Friendly
Il y a quelques temps, je vous présentais les caractéristiques d'un site Social Media Friendly. Comme je le disais dans ce précédent article, les interfaces web évoluent et cherchent leur place dans un écosystème bouleversé face à la montée en puissance des médias...[read more]
Greanpeace : les bons et les mauvais élèves
Le guide classe 18 grands groupes proposant des ordinateurs personnels, téléphones portables, télévisions, consoles de jeu, selon leur comportement “vert” ou moins “vert”. Carton rouge à Nintendo et Carton vert à Nokia qui n'est pas, cependant, irréprochable. Pas mal de th...[read more]
A propos de l'action de Greenpeace contre Renault
Mes amis, vous qui crachez si facilement sur nos marques nationales, là vous faites preuves d'un chauvinisme certain ! Je trouve cette action plutôt rigolote, qui fait échos aux actions menées par Greenpeace dans les autres pays de l'UE (pour rappel, munis d'une truffe et repeints en rose, les Cayenne ont é...[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”