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idea management

A Brand Can Own Any Idea, but Can it Live Up to the Ideal?

March 1, 2014 by Edward Boches

Branding and Ideas

My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a great advertising idea because it isn’t “ownable.” Brands often reject great positions, taglines and ad campaigns with the reasoning that their competition could make the same claim.[read more]

9 Ways To Create Time, Space, and Stillness For Meaningful Work

December 29, 2013 by Ernest Barbaric
2

Space for Good Work

I am fascinated by people who do meaningful work. People who create, share and nurture ideas that move us toward a better future. They somehow operate differently, and I am curious to find out how. Late last year, I decided to start set up interviews with some of these people I could get access to.[read more]

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Social Media Tools Can Be Used In The Enterprise

December 3, 2010 by Ron Shulkin

One of the best applications of social media is the collaborative tools in the pursuit of idea collection and enhancement. Incremental improvements that produce quick wins along with Breakthrough Innovation that can sustain an organization are all benefits of using social media within the enterprise.[read more]

Gartner fuels Enterprise 2.0 too

September 1, 2008 by Martin Koser

One of the interesting things I missed out is Gartners new version of their Hype Cycles for Emerging Technologies - nice because there are some Enterprise 2.0 insights to glean from it, even when Enterprise 2.0 clearly doesn't equal Web 2.0. As always, thoughts and/or comments are greatly appreciated. The Social Software Hype Cycle...[read more]

In social media, listening is only half the battle

April 24, 2008 by Michael Brito

Remember G.I. Joe and those pretty awesome public service announcements, where one of the Joes would give an important safety lesson to a group of kids engaged in questionable behavior? They always ended with the famous exchange: “Now we know!” “And knowing is half the battle.” Well I say that “listening is...[read more]

 
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