About Social Media Today
sports
Twitter Powers Jeremy Lin’s Rise to NBA – and Social Media – Superstar
Lin’s story is not just about follower count, it’s also about the conversation. And Lin dominates the talk on Twitter every time he suits up. According to Trendistic, “Jeremy Lin” was included in as much as 1.69 percent of tweets worldwide on Friday, Feb. 10 (9 p.m. CST). In his previous three games, he garnered 0.12, 0.17 and 0.19 percent of the Twitter conversation, respectively. [read more]
Sports Fans Use Social Media to Cry Foul Against New Mascot
Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media? [read more]
World Series Caps a Social Year for Major League Baseball
"The rising star in social media and sports is arguably Major League Baseball’s Fan Cave, a “first-of-its-kind immersive fan experience” housed in New York City and hosted by two super fans chosen from nearly 10,000 applicants. Talk about dream job!" [read more]
Do we shape media, or does media shape us? A Sports Case Study
"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. " [read more]
Four Ways Social Media Improves Sporting Events
The real time nature of Twitter and the existence of chat channels attached to online sporting events coverage have radically altered the experience of the fan. Social sports has become a popular niche. [read more]
Social Media is a Contact Sport!
I am a proud, new age, social media beast – a woman who, like many of us, have a found our passions for creativity and expression rekindled by the ever-fanned flames of an increasingly connected society. The sporting world asked me whether this fire was just another dot com explosion that would burn brightly for a while and then peter out and I answered with a resounding “no”. In fact, the whole philosophy of sports itself is testimony to my belief in social media. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”