baseball

Saurabh13/shuttlestock.com

While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...[read more]

MLB’s open approach to social media is guided by their recently released social media policy. Distributed to all of the leagues players about 2 weeks before the 2012 season kicked off, it contains a memo explaining the intent of the policy, then the policy itself.[read more]

"The rising star in social media and sports is arguably Major League Baseball’s Fan Cave, a “first-of-its-kind immersive fan experience” housed in New York City and hosted by two super fans chosen from nearly 10,000 applicants. Talk about dream job!"[read more]

"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. "[read more]

From my post on the Personal Branding Blog. As you read this, think of the was you can create and promote your Personal Brand to advance your sales career — it is an essential asset and skill in the years ahead. You may be wondering what the heck does Personal Branding have to do with baseball. I thought it would be fun to take a...[read more]

BaseballThe Los Angeles Dodgers rewarded All-Star closer RHP Takashi Saito (38) with a one-year contract for $2 million, plus another $200,000 in performance bonuses. The Dodgers also signed Japanese RHP Hiroki Kuroda (32) to a three-year contract worth a reported $35.2 million in December. (Los Angeles Times, 2/13/08)The San Diego...[read more]

Entertainment from India In a significant move which is a first for a Bollywood label, Eros International has reached an agreement to have its movie titles distributed in Wal-Mart's 27 Canadian stores. Over time, Eros will make available a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases...[read more]

They've done it again! After the historic win in 2004 that ended an 86 year drought, the 2007 World Series ended tonight in a 4 game sweep, and the second championship in 4 years for the Red Sox. Read more at redsox.com , and boston.com. More on the 2007 season from 2007 Boston Red Sox Season (Wikipedia). http://feeds.feedburner.com...[read more]