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UK Social Media Statistics for 2014

January 6, 2014 by Kate Rose
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UK social media trends to consider

Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across.[read more]

Facebook Messaging Charges Good, Bad and Full of Potential

April 17, 2013 by Vishal Pindoriya

You've surely heard by now about Facebook's latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay.[read more]

Aviva and Barclays Lead Sector in Corporate Social Media Use

December 7, 2012 by Niall Cook

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By plotting these companies on the chart below, which maps their respective Awareness Quotients (a measure of status) and Engagement Quotients (a measure of participation and interaction), we see that only Barclays and Aviva occupy a leadership position. HSBC’s score seems mainly driven by status, with little social media engagement. However, RBS, Hargreaves Lansdown and Standard Chartered show higher engagement than awareness scores, suggesting a willingness to listen and participate.[read more]

Cultural Differences: Why America No Longer Owns Digital Strategy

July 10, 2012 by Jessica Payne

The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case.[read more]

Predicting Moods Using Social Media

April 18, 2012 by Matthew Harris

You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.[read more]

UK businesses - To 'pin' or not to 'pin'? That is the question.

February 14, 2012 by Michael Thomas

Pinterest has become the newest craze in social media. There's plenty of discussions about how it's worked for US businesses, but what about those in the UK? Let's start the discussion.[read more]

Social Media, Embarrassing Your Politicians Into Listening To The People

August 12, 2011 by Nikki Peters

"Political parties are starting to blur, the middle ground is up for grabs by anyone fast enough to claim it. And what are the politicians resorting to to help them become more popular and heard? Social networking."[read more]

Social Media and the Riots in Britain

August 10, 2011 by Michael Laskey

"The notion that social networks are somehow responsible for the actions of human beings is, of course, more than a little absurd. The format of 24-hour news and our understandable hunger for some reason at such a confusing time has caused the spreading of this misconception."[read more]

The Hosting Defence: to Pre-moderate or Not?

April 4, 2011 by Tia Fisher

This clearly adds much power to the arm of those who support complete freedom of expression, anonymous posting and little moderation. But before we leap to the conclusion that this judgement has opened the gates on a complete free-for-all, publishers should be aware that different considerations may apply where a newspaper is hosting a bulletin board or forum on a controversial topic which it is aware has, in the past, repeatedly received defamatory or otherwise unlawful UGC.[read more]

UK newspapers: A lot of your online readers are from across the pond

July 30, 2009 by Dirk Singer

Or you could invert that headline around: US marketers, a lot of your consumers are reading the UK press.Journalism blogger Malcolm Coles has produced a fascinating table taking the ABCe figures for UK newspaper websites and then working out what proportion are from the United States compared to the UK, by looking at Compete. The result...[read more]

what sectors work best for social media marketing

June 29, 2008 by joel davis

The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful way, social media marketing can...[read more]

All marketers are liars.. well not for long

May 15, 2008 by joel davis

Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media. <?xml:namespace prefix="o"?> One of the implications of this act is that brands can't...[read more]

 
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