About Social Media Today
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Predicting Moods Using Social Media
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas. [read more]
UK businesses - To 'pin' or not to 'pin'? That is the question.
Pinterest has become the newest craze in social media. There's plenty of discussions about how it's worked for US businesses, but what about those in the UK? Let's start the discussion. [read more]
Social Media, Embarrassing Your Politicians Into Listening To The People
"Political parties are starting to blur, the middle ground is up for grabs by anyone fast enough to claim it. And what are the politicians resorting to to help them become more popular and heard? Social networking." [read more]
Social Media and the Riots in Britain
"The notion that social networks are somehow responsible for the actions of human beings is, of course, more than a little absurd. The format of 24-hour news and our understandable hunger for some reason at such a confusing time has caused the spreading of this misconception." [read more]
The Hosting Defence: to Pre-moderate or Not?
This clearly adds much power to the arm of those who support complete freedom of expression, anonymous posting and little moderation. But before we leap to the conclusion that this judgement has opened the gates on a complete free-for-all, publishers should be aware that different considerations may apply where a newspaper is hosting a bulletin board or forum on a controversial topic which it is aware has, in the past, repeatedly received defamatory or otherwise unlawful UGC. [read more]
UK newspapers: A lot of your online readers are from across the pond
Or you could invert that headline around: US marketers, a lot of your consumers are reading the UK press.Journalism blogger Malcolm Coles has produced a fascinating table taking the ABCe figures for UK newspaper websites and then working out what proportion are from the United States compared to the UK, by looking at Compete. The result... [read more]
what sectors work best for social media marketing
The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful way, social media marketing can... [read more]
All marketers are liars.. well not for long
Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media. <?xml:namespace prefix="o"?> One of the implications of this act is that brands can't... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”