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4 Actionable Tips for Increasing Your Twitter Followers

December 2, 2013 by Jonha Revesencio

Getting Twitter Followers

It doesn't matter where I am — whether I am on a date or at a high school reunion — I usually get the same question whenever I tell people that I work as a social media strategist. “So, how do I increase my Twitter followers?” they ask.[read more]

Does influence ranking really matter to businesses?

August 10, 2012 by Kiron Mair

Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really matter to businesses? If it does, how can they harness and use it to their advantage?[read more]

Leveraging Internal and External Social Influence [Infographic]

May 10, 2012 by Mike Lewis

With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.[read more]


How Brands Will Redeem Klout's Clout

April 28, 2012 by Steph Parker

By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.[read more]

Return on Influence: 5 Questions with Mark Schaefer

April 26, 2012 by Mike Lewis

In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.[read more]

Social Influence: 3 Questions for Marketing and PR Pros

February 10, 2012 by Mike Johansson

...what do all of these scores mean if you are a marketer or a public relations professional? So to find out what the world thinks I’m simply going to ask three questions and see who responds.[read more]


New Perspectives and Research on The Social Mind

January 15, 2012 by Don Bulmer

Without a doubt, interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways. This shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave on-line.[read more]


Exposed - Klout Scores: Still Garbage After All These Days

November 15, 2011 by Hollis Tibbetts

Guess what – Klout scores are garbage. They were garbage before, and they're garbage now. I just proved it.[read more]

Delete Your Klout Profile Now!

November 9, 2011 by Rohn Jay Miller

"The fundamental evil of Klout is that it’s just a venture capital-backed company looking to leverage into a big IPO payday and the only value proposition they offer is their ability to identify, train and exploit people they can sell to advertisers as “key influencers,” The entire social rating concept is ethically bankrupt.[read more]

Does Klout have a PR crisis?

November 3, 2011 by Mike Johansson

With all the buzz in the past week on social media about the change in the Klout Score algorithm you might be wondering if Klout has a public relations crisis on its hands. An analysis of sentiment across social platforms reveals the depth of the "crisis."[read more]

5 Tips To Improve Your Social Influence Beyond Your Klout

October 31, 2011 by Tammy Kahn Fennell

GUEST POST: This post was written by our newest MarketMeSuite intern @Words2live. There's a lot of buzz going on around influence, so we tasked Andrea with going beyond the buzz and find out what's really behind behing "influential." The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed: "Another buzzword they want to stick down on our throats."[read more]

Klout Responds to Questions and Critics

October 29, 2011 by Mike Johansson

Megan Berry, Marketing Manager, Klout

Questions and criticisms have been swirling around the changes to the Klout Score this past week. I decided to post some questions to Joe Fernandez, CEO of Klout. He was traveling so Megan Berry, Marketing Manager at Klout agreed to step in and answer on behalf of Klout.[read more]

Klout Questions for CEO Joe Fernandez

October 28, 2011 by Mike Johansson

The new Klout changes have raised questions about just how transparent the service is and whether it's new measurement methods are penalizing some users - an open letter to Joe Fernandez about some of the burning questions he should be answering publicly.[read more]


The Risks of Over-Gamification in Social Media Marketing

October 7, 2011 by David Amerland

Gamification is a technique which works best when it's understod. Unfortunately, online, the lessons learnt are often unfocused at best and the game itself is center-stage.[read more]

The Standard for Influence: Is It Really?

August 24, 2011 by Steph Parker

Klout, the tool used to measure social influence, is looked at closely. After a survey revealed that about 71% of people had never used Klout, can it really call itself "the standard for influence"?[read more]

How to Evaluate a Social Media Conference

August 17, 2011 by Mike Johansson

You’ve found a couple of social media conferences that look interesting and you’re ready to take your social media strategy to the next level. But how do you decide which conference is right for you AND a good deal? It comes down to three things: Cost, quality and value[read more]

Listen Up, Location-based Services... Chicks are Influencers Too!

July 29, 2010 by Elizabeth Lupfer

Forrester's most recent study on Location-based services indicates that men are the majority users of these apps. However, this demographic will rapidly soon change, so any brand can and should venture into location-based services whether they focus more on male or female consumers.[read more]

Are customers really empowered by social media?

February 14, 2010 by Taylor Ellwood

I read a rather interesting article in Forbes, where a famous person posted about her problems with maytag on twitter and her blog and as a result got Maytag to fix the washer that they originally weren't going to fix. What this situation and others like it continues to demonstrate is that any person who has a sufficient number of...[read more]

Engagement Marketing: The Communications Pro of the Future - Part 3

December 4, 2009 by John Bell

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master — the next generation ‘”trusted advisor.” "   The following is the third in a series on...[read more]

Fluent, the Social Influence Marketing Report

July 12, 2009 by Shiv Singh

I'm excited to announce the launch of Fluent, the Social Influence Marketing report from Razorfish. This is the first report of its kind which understands who and what influences consumers at different points in the marketing funnel.The insights in this report are built on three pillars - a survey with 1,000 North American consumers, six...[read more]