About Social Media Today
The Internet's Magic Business: Leveraging Memes in Social Business
Photo by divens222 via Flickr
Modern businesses have targeted online audiences to their site and blogs in order to successfully connect to their customers. The success of online marketing and strategic SEO practices demonstrates the power of the internet with a company's consumer base in order to sustain their dedication and interest in the company. One strategy that can appeal to this mass population is the popularity of internet memes. From the Haz Cheesburger cat to the viral nature of these simply quoted pictures, memes can help businesses drive traffic, develop a community, and connect with an audience in ways that other online marketing strategies simply cannot do. Leveraging these popular internet memes is a modern strategy that every business should consider. [read more]
10 Sharing Triggers for Social Video Advertising
People love sharing great videos with their friends and colleagues. Social networks allow you to engage your audience and present your advertising as entertaining and information-rich content that people will truly enjoy. [read more]
The Frankenstein of Social Media: How So.cl Will Dominate the Internet
So.cl is, to me, the Frankenstein of social media. I was an avid supporter of the Facebook wave of popularity. I have a Twitter account and I look forward to the next best thing. So.cl focuses on the community that social media sites originally were geared towards. I wonder however, how long until the site becomes accessible to everyone? [read more]
Brands’ Marketing Spend: Recession-Proof or Not?
The fact of the matter is quite simple ... with most customers trying their best to limit themselves to mostly essential purchases, it has never been more important to have a strong and respected brand identity, which is synonymous with quality and value for money.. [read more]
Why Facebook Like-Gates are Dead
voylodyon/shutterstock.com
An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available. [read more]
Has Facebook Lost Its Way?
Image by _Max-B via Flickr
The news everyone seems to be talking about these days is the Facebook IPO. How much is Facebook worth? How much will Facebook’s IPO make the company? These are questions being asked when we should really be wondering how Facebook will grow in the future to make the world more connected.Facebook was created so that you and your friends... [read more]
10 B2B Tips – Promote Your Blog
Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility. [read more]
Confessions of a Social Media Girl: Being part of the “Tweeting Elite” is Bad for Business
Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers? [read more]
Social Media Cash Cow: How Facebook’s IPO will Fatten Celebrity Wallets
With 900 million users on the social media site it is a wonder that there are not any other millionaires walking away from this IPO. With Success stories like Zuckerberg’s the masses can continue to sit on the sidelines and watch the celebrities’ wallets’ girth grow. [read more]
GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]
Be More Social Using Buffer for Social Media
Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following. [read more]
Hey Twitter, Where Are Our Free Analytics?
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]
Building a Great Social Media Team
Image: Enciktat/Shutterstock
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone. [read more]
Avoiding the Smartphone Sniffles – Stop the Hack Attack
Image: Slavoljub Pantelic /Shutterstock
As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information. [read more]
What is Branding (and How Does Your Business Do It?)
What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is a recurring business. Here are five ways to create effective branding for your business. [read more]
As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]
A Call for Lean and Mean Social Media Policies
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many. [read more]
Could GM be doing it (Facebook adverts) wrong?
General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people. [read more]
Content Marketing - Are You Building a Reputation within Social Media?
There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule. [read more]
Social Media: The Final Frontier of Integrated Marketing Strategies
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”