iAcquire, a full-service digital marketing agency, and Survey Monkey, a leading provider of web-based survey solutions, recently combined forces to create a study on social behaivor. The March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.

Key findings include:

  • Three out of four users object to sharing private search data
  • Most individuals are not influenced by their social peers (Facebook "Likes" and +1s)
  • 50 percent of users do not care about pictures in search results
  • Facebook is NOT preferred by users under 30
  • 70 percent of users do not use Facebook search
  • Between 2011 and 2012, the average time spent on social networks has increased 37 percent
  • 75 percent of older users share content using email, while 60 percent of younger users share thorugh Facebook

Explore the infographic to learn more about how your business can successfully interact thorugh social channels: 

Social Media Behavior StudyiAcquire Social Media Behavior Study

The information above was sourced by Experian, Google Analytics, Nielson, MassMailSoftware.com, Pingdom, Survey Monkey Audience, and Pew Internet. View the original infographic on the iAcquire blog.