Content Marketing That Works: Just-in-Time Vs. Planned

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Content Marketing That Works: Just-in-Time Vs. Planned

An exclusive, live webinar from Social Media Today
April 2nd at 12pm EST / 9am PST

Sponsored by

You’ve heard that “content is king,” but you know that really, content needs to be both compelling and timely to earn its crown. What types of content fit that criteria as relates to your brand, and how do you go about getting ahold of it? Next, how does content alone become a successful marketing campaign?

Join us we dive into the nuances and best practices of content marketing in this webinar. We’ll look at how effective content gets developed and what works - or doesn’t - for various brands, as well as how to capitalize on real-time events with appropriate content, as brands like OREO were able to do within minutes during the Super Bowl blackout. We’ll discuss case studies on Tide and Hallmark, and much more:

Is your brand right for content marketing?
What expectations should you have for a content marketing campaign?
How do you resource an effective campaign?
How do you make sure your content stays consistent with your branding?
What are the best tools for different types of contents, and where are your customers going to consume your content?

About the Panel:

Elizabeth Closmore, VP of Strategic Accounts and Partnerships has previous social experience at both Hearst and Target, Elizabeth is no stranger to building successful social programs in large organizations. She has a proven track record of moving traditional organizations onto the web and into the social stream with significant achievements spanning content development, technology innovation and online/offline marketing. For example, her Social Commerce initiative at Target was projected to bring in over $100 million in sales in 2012. Elizabeth holds degrees from the University of Wisconsin – Madison in International Studies, Political Science and European Studies.

David Berkowitz is VP of Emerging Media at 360i. In this role, he develops strategic programs around social media, mobile marketing and other emerging channels for Fortune 500 marketers. David educates clients across CPG, media and entertainment, retail, travel, and financial services verticals about what’s new and next in digital media. A frequent speaker and media pundit, David has been quoted and published 500+ times in The New York Times, The Wall Street Journal, Forbes, Fast Company, Advertising Age, MediaPost, eMarketer, Mashable and elsewhere. Advertising Age, Adweek and PR Week have all named him among the most influential advertising and marketing professionals on Twitter. Additionally, he’s spoken at 200+ events including SXSW, Digiday, Advertising Week, Web 2.0 Expo, Blog World Expo, ThinkMobile and iMedia. Prior to 360i, David served as director of marketing for Viewpoint’s rich media advertising group Unicast and marketing firm iCrossing. He has a BA in psychology from the State University of New York at Binghamton and served on his alumni association’s Board of Directors.

Robert Rose Author, Speaker and Chief Troublemaker at Big Blue Moose, Robert's focus and passion is to help marketers become stellar storytellers. In addition to Big Blue Moose, Robert also serves as Strategist in Residence and brand advisor for the Content Marketing Institute, and senior contributing analyst for Digital Clarity Group. Robert's book with Joe Pulizzi Managing Content Marketing spent two weeks as the #1 marketing book on Amazon.com. And, Robert is also a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also tells some of his own stories at The Mythic Marketer.

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.