How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association's “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question: how can Twitter drives leads. 

Two other good tips from Rick during the presentation:

  • Companies should create a page on their Web sites with a list and links to the Twitter handles of all their employees.
  • “Favoriting” positive mentions of your company on Twitter is a great way to assemble third-party endorsements. You can send the link to your favorites so that people can see what's being said about you.

Check out Rick's full presentation on SlideShare.

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