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The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]


Social Advocacy & Politics: Carpe Colloquium*

March 5, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Whether you are a candidate running for office, an advocacy group seeking to influence public policy or a brand looking to shape your public image, the challenge is to seize the social conversation before it seizes you. Rather than worrying about reacting to your critics, you should be using social media to define yourself, proactively.[read more]

Ad-Spamming Redux: Ellen's Samsung Oscars Narcissistic Selfie

March 4, 2014 by Candida McCollam

Oscars selfie word cloud

Ellen DeGeneres did break the world’s retweet record - set by President Obama’s “#Four more years” on election night 2012 – with her Samsung-sponsored Oscar celeb selfie, “#If only Bradley’s arm was longer.” But that’s where their similarity ends.[read more]

Location Analytics Delivers Geographic Insights

March 4, 2014 by Mark Smith

location analytics

Adding geographic and location context to business information enables organizations to optimize the activities of people that use the information. In our latest benchmark research on location analytics two out of five (41%) organizations said it is very important to have information about location to improve processes and performance.[read more]


The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

How to Social Proof Your Search Engine Optimization Campaign

March 3, 2014 by Jason Bowden

Social proof that your campaign is working.

Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable.[read more]

Online Automation Done Wrong

March 3, 2014 by Debi Lewis

Online automation.

We are all on the receiving end of online automation every day. Every time you receive an email about a sale, an online petition, a newsletter, or an upcoming concert, that's been automated. After all, no one at your favorite local golf course is likely to be crafting a sale just for you, personally, and taking the time to email just you about it.[read more]


SMToolbox: Monitor the Conversations That Matter with Brandwatch Social Analytics

March 3, 2014 by Steve Rayson

Social media monitoring is a key task for all organizations, whether big or small. How do you monitor conversations that are important to your business? This week in the SMToolbox, we take a look at how Brandwatch can help you monitor, listen and engage in the conversations that matter.[read more]

7 Social Selling Strategies for Getting a Prospect's Attention

March 2, 2014 by Celina Guerrero

I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is “I Hate the Double Tap in Sales“. What she’s referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email.[read more]


The Beneficial Loop Between Social Media, Big Data and Sales

February 28, 2014 by Rick Delgado

Social media, big data and sales.

Nearly every company, large or small, interacts with its consumers via Facebook or Twitter. However, the impact of social media on businesses expands far beyond the company Facebook page. Social media also plays a critical role in the big data and sales strategy of each company.[read more]


In Search of the Holy Grail of Social: Return on Human Potential and Participation

February 27, 2014 by Candida McCollam

Social Media Week NYC.

I think there was a general consensus at Social Media Week NYC last week that data-driven marketing produces higher ROI, ROE (return on engagement)—and higher “return” period on all brand value propositions. That’s the good news. And it signals an important new threshold in brand marketing thinking.[read more]


What Can Digital Marketers Learn from Holmesian Deduction? Hint: It’s in the Small Data

February 27, 2014 by Loni Stark

What can digital marketers learn from Holmesian deduction?

Digital marketers are overwhelmed to distraction with data: Big Data, third-party data, testing, analytics, etc. No doubt data is a useful, powerful, and essential asset for predicting the behavior of a target market, but deep customer loyalty is still sown and nurtured through one-on-one interactions.[read more]


The Ukraine Revolt: Observations from the Social Side

February 26, 2014 by Phil Butler

Ukraine / Jordi Bernabeu via Flickr

The violent unrest in Ukraine is certainly cause for alarm. From a media and social perspective, many feel someone is pushing what seems to be a Ukraine unrest agenda. Many wonder what is really happening in that part of the world. Here's a look at opinions within social on the matter.[read more]

Social Metrics from the Starbucks "F" Word Crisis

February 26, 2014 by Eric Melin

The Starbucks crisis.

To find some online trends and determine some social media context around an IP letter gone wrong, we monitored the terms surrounding the now-infamous Starbucks vs. Exit 6 ’F” word dust-up that happened right before the new year. Not surprisingly, by the time Starbucks got around to defending the letter four days later, it was too late.[read more]


10 Must-Know Tips to Leverage Pinterest for Your Business

February 25, 2014 by Brett Relander

Leverage Pinterest.

If your businesses’ content marketing strategy has not factored Pinterest in the mix, you are missing out on a huge chunk of traffic from a site that has more than 70 million users. Here are ten must-know tips to generate views, leads, and sales through Pinterest.[read more]

Driving Social Change From Within with Jeremy Burton, CMO of EMC

February 21, 2014 by Bryan Kramer

Jeremy Burton, CMO of EMC.

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 billion company.[read more]


Sprinklr to Acquire Dachis Group

February 20, 2014 by Robin Fray Carey

Sprinklr acquires Dachis Group

Big news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. The combined entity will have 300 employees, serve 400 brands and have offices in NY, Austin, London, Delhi, and Bangalore.[read more]

7 Steps to Create a Profitable Niche Blog In 7 Days

February 19, 2014 by Hesham Zebida

A profitable niche blog.

These are 7 steps to create a profitable niche blog in 7 days. If you are struggling to make money with your blog, these steps are worth following. You don’t need to complete these steps in exactly 7 days, but they can really guide you to achieve your goal in your blogging business.[read more]

11 Content Promotion Housekeeping Tips for Earned Media

February 19, 2014 by Chad Pollitt

Content promotion housekeeping tips.

Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.[read more]

Why I Don't Do SEO, and Neither Should You

February 18, 2014 by Debi Lewis

I don't do SEO.

Search engine optimization (SEO) is one of the scariest phrases I hear from my clients. It sends me reeling into the darkest recesses of my knowledge of web site development, digging for just the right way to ask them that fuzziest of all questions: what, exactly, do you mean?[read more]