Analytics

marketing strategy

SEO can seem daunting at times, because rankings are constantly fluctuating. Many companies often find themselves asking that simple question: How can I be happy if I never know if I’m going to remain successful? The answer here is to simply recognize your smaller SEO successes.[read more]

Social media software questions (Photo: Flickr's Diamond Farrah)

Choosing social media management software for your agency or company is a difficult task. Ask lots of questions, and don't feel bad about it. Here are nine things to think about before you get on the phone with salespeople and schedule demos.[read more]

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So I suggest the best way to prepare for this is to join me in attending The Social Shake-Up Conference. It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era.[read more]

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With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.[read more]

The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data. The two articles presented data that led to opposite conclusions. How do we figure out which is right?[read more]

Google power

The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. You need to be constantly tweaking your campaigns to get the most from them and that’s where linking to Google Analytics can help.[read more]

Pinterest linking

One of the lucky things for those who are looking for how to link build is that we have access to great niche communities like Pinterest for free. There’s no need to buy a list or pay a fee to sign up; you just sign in and go. Here are some ways to find links and build relationships using Pinterest.[read more]

With the massive volume of consumer commentary through billions of daily posts across social networks and open-source channels, accurate, actionable consumer personas can now be constructed based on the actual self-identified comments of the consumers themselves. These personas can be incredibly detailed based on interests, life stage, lifestyles, activities, experiences and attitudes.[read more]

Using social-powered tools found in platforms such as Google+, Facebook and LinkedIn allows you to meet your customers and prospects where they spend their time online. Social media also allows you to understand where and how varying segments congregate online, and exactly what they talk about.[read more]

LinkedIn poll / shutterstock

We’ve been running a poll in our LinkedIn Group about the best advice that our members could give today’s CMO. With headlines still flying around about how the CMO is going to be spending more on tech than his CIO counterpart, it's time to offer some help from our 100K members on LinkedIn.[read more]

Don't fire off content with no understanding of how your community will receive it. Become a metrics-based community manager by using metrics to develop a sixth-sense for listening to your community.[read more]

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A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr. When companies launch (or decide to perfect) their social presence, the first major decision they need to make is whether or not they will manage their accounts internally or hire an agency to do so.[read more]

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Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.[read more]

You can’t create valuable reports without putting in the hard yards. This is two-fold. Firstly, it’s often difficult to be able to really assess data without having spent considerable time actually planning and delivering the activities that generate the data you are gathering and reporting on. Secondly, the actual writing of your report will take time (in this case, 5 hours) to draft and finalise.[read more]

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A lot of social media agencies claim that the world's flat, which we think it's absolutely wrong and misleading. As the social media world is conceptually deep, there's a critical need to reinvent the criteria of engagement.[read more]

Boston Public Library, Flickr.

LinkedIn provides three sets of statistics: Per Post, Follower and Page. Per Post Insights are specific to each status update. Simply go to your Company Page and scroll down through your previous updates. Below each update, you will see information detailing how many followers viewed that post, how many times it was clicked, and what that percentage is in regard to engagement.[read more]

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You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive.[read more]

There are countless social media measurement platforms out there, but unfortunately none of them will be your silver bullet. Six reasons why.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

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Yes, handled properly, social media can still be a highly cost-effective component of your marketing, customer service and recruitment efforts. And, yes, it is a new cost of doing business, which if ignored will leave your company at a competitive disadvantage.[read more]