Analytics

down the rabbit hole?

Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.[read more]

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]

Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The question is, however, is; is there a better way? A smarter way to get ahead of the curve and future proof your strategy away from a complete reliance on Google dollar? The answer is undoubtedly ‘yes!’[read more]

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.[read more]

What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

 

Curious about what the head of the technology office for President Obama’s re-election might be able to tell you about how to put together an effective social media campaign? Bryan Whitaker is on a mission to make social media "more sophisticated, data-driven, efficient and cost-effective."[read more]

The best of marketing has always been about behavioral economics and those proven strategies that ‘nudge’ people to buy or take an action. Recently, behavioral science has been popularized and, even advanced, by some pretty smart people.[read more]

Why do we have to keep up with that constant urge towards busyness (and bursting online activity) vs. pause, reflection and adding relevant value where it may apply into the overall conversation? Haven’t we learned from the recent past? I mean, haven’t we learned that social networking tools are just not another marketing channel, but purely a conversation amongst peers on a common interest and with a strong urge to connect further along?[read more]

There is palpable tension in the air for B2B Marketers this year. The need to know and the need to get results creates mounting pressure. When first quarter results may not have been as expected, it is bound to cause some to push the panic button. It can become a fire drill.[read more]

Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.[read more]

Facebook ROI tracking

When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.[read more]

Watch the webinar replay:Download the slides: Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You? | Webinar Replay from Social Media TodayAbout the webinar:Sponsored by You're now generating mountains of data with your social media efforts and your team has been producing actionable reports...[read more]

eCommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?[read more]

The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.[read more]

According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news.” EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed.[read more]

"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.[read more]

image credit: worradmu/freedigitalphotos.net

In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.[read more]

KPI / shutterstock

Too often when looking at a sales team’s success, managers only look at the actual sales. Of course, this is important—but the sale is a lagging indicator. So how, as sales leaders, do you create leading indicators, tracking the behaviors required today for sales tomorrow? The answer: KPIs.[read more]

content marketing science (posterize/freedigitalphotos.net)

Every interaction we engage in has an effect on our thinking and emotions. Your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.[read more]