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Tracking Social Media Success With Google Analytics

April 18, 2014 by Sergio Aicardi

Tracking social with Google Analytics.

Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that shows just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

How to Use Social Analytics to Improve Your Performance

April 15, 2014 by Steve Rayson

Social analytics.

Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Interview With Marie Wallace of IBM: All Things Analytic

April 10, 2014 by Candida McCollam

Marie Wallace of IBM.

I recently caught up with Marie Wallace of IBM. A lover of technology with a fascination for “all things analytic,” Marie has spent the last decade building analytics technology at IBM. In this interview, she shares her thoughts on analysis, enterprise solutions and working at the intersection of people and technology.[read more]

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The Top 5 Mistakes Made When Setting Up Online Advertising (How to Avoid Them)

April 9, 2014 by Ben Harper

Online advertising mistakes.

There are a number of pitfalls that first time advertisers, or those who haven’t used the AdWords or Facebook advertising systems for a while, often victim to due to the pace of change in each system. In this article we’re going to cover 5 of those that we see most commonly and explain how to avoid them in your new campaign.[read more]

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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

How to Write a Great Blog Post Faster

April 9, 2014 by Jerry Low

speed blogging

There are a few things you need to do in order to grab readers for your blog, and one of those things is to provide regular content. If the reader knows she can count on a new article every day from your site, then she’s much more likely to visit your site every day.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

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The Internet Marketers Survival Guide for 2014

April 7, 2014 by Seth Rand
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Internet marketers survival guide.

As of 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

How to Improve Your Marketing Metrics Week Over Week

April 6, 2014 by Leo Widrich

Weekly improvements.

Buffer runs seven days at a time. Many of our improvements, metrics, experiments, and tasks fit into one-week slices, which helps us to move quickly on new ideas and to revisit our results right away. Instead of it being early April around here, it’s just Week 14.[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

The Secret Spice to Kickstarting Employee Advocacy

April 4, 2014 by Mikael Lauharanta

Get your employees talking.

In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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SMToolbox: Tips and Tools for Mastering Google Plus from Martin Shervington

March 30, 2014 by Steve Rayson
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As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.[read more]

 
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