You are a business and you think Facebook and Twitter are the best social networks to be on? You aren’t alone in thinking that, but have you considered using Google+ ?

Ok, let's say you have. I bet it was around a year ago and your thoughts (or the advice you were given) was “don’t bother, nobody is there”. Well, times have changed and according the Global Web Index, who looked at social network use in January of 2013, Google+ is now in 2nd place of social platforms used, sandwiched between Facebook and Youtube, swiftly followed by Twitter.

social network usage
Shown as millions of active users

Showing Love to the “Ghost Town”

By many a business owner, many a tech journo and many a normal person walking down the street, Google+ was branded a “Ghost Town” – something I really have always disagreed with. But I am a digital marketer, so I am biased a little. The truth is that you may not get 100 comments on Google+ but the quality of them will be superior and more in depth that some of the frivolous stuff you will get on Facebook, for example.

But let’s say it was a Ghost Town: today it really can’t be called that with well over 300 million active users in December.

So maybe it’s time we showed Google+ some love and gave it the time of day to help our business and drive traffic and quality interactions.

How to use Google+