Business development is hard and often made harder because we want to attract as many people as possible - but in setting that general tone, we dilute our brand offer.

If there is one thing that I work on during coaching sessions is the clarity of brand vision. Clarity allows you to then focus on what marketing and business tactics can be used to specifically achieve that business goal.

Clarity of vision leads to specific tactics which makes performance management easier!

So as a starter for ten this week can you answer these 10 questions about your business? And how close are your answers to those of your consumers, customers and team?

10Brand