Why Flickr Lost Me as a Pro
I was a dedicated Flickr Pro. I paid annual dues since 2007, most recently at $24.95 a year, for the privilege of uploading an unlimited quantity of photos and viewing zero ads on the Yahoo-owned photo sharing site. I uploaded 2,030 photos.
Despite my Flickr usage waning in recent months, I was still willing to be a Pro member. No more. With the latest announcement of a new design and that every Flickr user gets 1 terabyte of storage, I asked myself why I needed to pay them anymore.
Do you see the above photo (which you can click to visit it on Flickr)? It is approximately 240 kilobytes.
The basic math is
1,024 kilobytes = 1 megabyte
1,024 megabytes = 1 gigabyte
1,024 gigabytes = 1 terabyte
In other words, imagine a single page in a magazine can store 5,000 characters. A single terabyte is about 220 million pages.
Why was I paying for unlimited storage when I could have a terabyte of storage for free?
I looked at the new site and, while I commend the Yahoo engineers for bringing it into 2013 to resemble Pinterest, MySpace, and other photo-rich sites, a lot of the simplicity I used to take for granted has been stolen away from me.
I wasn’t alone.
Gary Marshall elaborates:
Users are complaining about basic usability, unwanted infinite scrolling, slow loading, the removal of titles (they only appear on mouseover now), problems finding stuff, the ability for someone else’s glamour shots to dominate your front page, the complete impossibility of clicking links in the front page footer… you get the idea.
Most of it sounds like the sort of teething problems you encounter when a free service undergoes a radical revamp — but for its most loyal users, Flickr isn’t a free service. It’s something they pay for, and have done for a long time.
Jennifer Van Grove used to pay Flickr but she pulled back some time ago. She wonders if even a terabyte of data is enough to sway away folks who upload photos to Facebook where there are no storage limitations.
Yahoo’s real pitch seems to be one of practicality. Upload to Flickr. Store forever. And you can still share to Facebook, Twitter, or Tumblr in the process, even when you’re on an iPhone or Android. But who actually thinks like that? Certainly not Instagram users who have gravitated to the app because of its speed and simplicity. And where’s the fun here? At least Google+ launched a photo experience with funky photo extras.
Flickr’s approach is more mature. It’s for the grownups out there. It’s not sexy enough to motivate most people, youngsters in particular, to change their behaviors — or their preferred photo-sharing network.
My mind was made up.
I logged into my Flickr account.
I looked at the differences.
I am free.
It is bittersweet.
Gary says it best:
[E]ither Yahoo has completely lost its mind or Flickr doesn’t want the pros any more.
The smart money’s on the latter. Pros may have made Flickr what it is – and kept it alive during Yahoo’s long years of neglect — but they’re not a great demographic for ads, and that’s what Flickr is chasing now. Flickr used to beg photographers to go Pro. Now, it seems, it wants the pros to go.
P.S. Here’s a great resource to learn and read more about the Flickr changes.
Armed with a Master in Public Administration and 12+ years of experience as a corporate webmaster, newspaper reporter, government manager, and digital marketing college professor, Ari Herzog is a connector and storyteller at the intersection of digital media and community relations.
He blogs at ariherzog.com and occasionally writes about himself in third person.
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