Audio Archive: The 2011 State of Community Management Webinar
An exclusive audio archive from Thursday, April 28's webinar from The Social Customer to discuss The Community Roundtable's 2011 State of Community Management Report and featuring Social Media Today CEO Robin Carey, The Community Roundtable founder Rachel Happe, Dan Brostek of Aetna and Cindy Meltzer of Isis Parenting. The webinar, building on the report, is a compilation of lessons learned from community, social media, and social business professionals at companies like SAP, Aetna, EMC, H&R Block, Allstate, Unilever, CSC, Booz Allen Hamilton, Ovation, HP and many others.
Listen to the audio: (length 01:01:58)
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Rachel Happe (@rhappe), The Community Roundtable (Moderator)
Rachel is a Co-Founder and Principal at The Community Roundtable, a private peer network for community managers and social business practitioners. Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, ecommerce, and enterprise software applications. Prior to The Community Roundtable, Rachel served as a product executive at Mzinga, Bitpass, & IDe. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She blogs at The Social Organization.
Dan Brostek (@danbrostek), Aetna
Dan Brostek is a member of Aetna’s Marketing, Product and Communications department. His experience includes business process improvement and redesign, corporate development, strategic sourcing, product development and innovation. Currently, he is the Head of Member and Consumer Engagement and focuses on social media, mobile solutions and social gaming. In the area of social media, he has led the development of a multi-year roadmap for the company and is leading a hub and spoke governance model that allows Aetna to identify, evaluate and implement various social and community-related initiatives.
Cindy Meltzer (@cindymeltz), Isis Parenting
Cindy is the Community Manager at Isis Parenting (www.isisparenting.com), a Boston-based company that provides expert-led classes and a highly-edited selection of infant and toddler retail products for new and expecting parents. Isis Parenting has a vibrant community of loyal customers both online and at their five centers across the Metro area. As Community Manager Cindy is responsible for creating educational blog and video content as well as managing and monitoring social channels for the Isis brand. After a year of actively building the Isis social presence, she is now focused on analyzing data to refine current strategies, test new initiatives and measure ROI. Cindy has Masters degrees in education and social work and a diverse background as an educator and policy analyst. She also blogs about social media strategies for small business at www.thesocialcraft.com.