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Since the emergence of online social networking, business users have wondered about the value return of engaging in the virtual world. As more businesses launch social marketing and PR programs, the ROI of social media has become the question of the hour. In recent years the application of analytics to social media activity has generated a new metric: Influence. The assumption behind influence is that the more of it you or your business have, the more value and leverage you possess in the eyes of your audience and customers. But is this really so?

In this exclusive webinar -- moderated by Maggie Fox, Founder and CEO of Social Media Group with panelists Megan Berry, Marketing Manager at Klout, and Vanessa DiMauro, CEO of Leader Networks -- the concept of influence was examined deeply, addressing such questions as:

  • How do you define online influence and how does it relate to "off-line" influence?
  • Is online influence valuable and to whom?
  • Is online influence different in B2B versus B2C?
  • How do you build online influence and can it be gamed?

Listen in with this audio archive of the event.

Sponsored by: Image

About the Panel

Image Megan Berry is Marketing Manager for Klout, the standard measure of online influence. She blogs on The Huffington Post,Mashable, Brazen Careerist, and the Klout blog. Megan had her first award-winning website at the age 11. She graduated Phi Beta Kappa from Stanford University and worked initially at Mobclix before joining Klout as its fourth employee. @meganberry


Vanessa DiMauro is the CEO of Leader Networks, a research and strategy consulting company that helps large organizations succeed in social business and B2B online community building.  DiMauro is a popular speaker, researcher and author.  With over 15 years experience in social media leadership positions, she has founded and run leading online communities for CXO Systems, Cambridge Technology Partners and IDG, and has developed winning social strategies for award winning B2B communities such as Cisco, Cognizant, HP, LexisNexis, Palladium Group and SAP. Vanessa DiMauro is an Executive-In-Residence at Babson College's Olin School of Management, and holds both a B.A. and M.A. from Boston College. She serves as a board observer at Conisus, LLC, is on the Advisory Board at WEGO Health and blogs at

Image Maggie Fox, moderating, is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.