Best Thinkers eBook Library
Social Media Today communities feature the best thinkers across a wide array of disciplines and our eBook library offers a great opportunity to glean insights from our expert contributors for free with your site registration. Our reports are prepared by our own staff and approved partners, and in some cases are sponsored. Our sponsors do not have editorial control, which is retained by SMT. For more information about sponsoring our reports, please contact Caitlin Hinrichs.
Best Thinkers eBooks and Reports also connect their audiences with some of the most social-media-savvy companies in business today. Take a look at a previously sponsored Whitepaper and sign up to be notified when our latest report becomes available.
The Social Customer Engagement Index 2012: Whitepaper
Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies. Download the Report » or Learn about sponsorship opportunities »
The Social Business Research Study: Socially Driven Collaboration
In part two of this two part study, Socially Driven Collaboration, we will build upon the findings published in part one, The Socially Enabled Enterprise: A 2013 Research Study, which explored the changing role of Marketing and IT due to the impact of social business. This study leverages the same body of research (e.g. survey instrument, firmographics, portfolio of respondents, demographics) and examines how the relationship between Marketing and IT / Technology groups has changed in response to the impact of social business. In particular, this study explores how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises. Register now to be notified when this study becomes available » or Learn about sponsorship opportunities »
eBooks from Partners
Increase your chances of channeling the use of social media in your organization.
Social media spam is on the rise, learn to protect your brand.
Learn from — and engage with — the best thinkers
Our eBook contributors are some of the very most influential and highly regarded experts in social media and social business. We aim to showcase the best and the brightest brands and influencers today.
Laurie Meacham is the Manager Customer Commitment at JetBlue Airways where she has oversight of the Social Media Support Team. In 2009 Laurie became one of the founding crewmembers of the airline's then fledgling social media team.
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College.
Brent Leary is a crm industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto's CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune.
Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. Paul is a prolific writer who has written five books and more than 200 published articles since 2007, in addition to two blogs.
“Social Media Today is the smart leader for insight about where media, marketing and technology are now and where they are going.” — Paul Greenberg, author of CRM at the Speed of Light
Sponorship of a Best Thinkers webinar puts you in touch with a sophisticated, engaged community of decision-makers. In 2012, over three quarters of our webinar audiences have included C-suiters, owners or managers.
Our members are highly engaged digital marketers. They are well-connected and love to consume and share new content. Let us help connect you to potential customers through great content!
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When you sponsor a eBook, you put our social networking reach to work for you. With about half of a million followers, subscribers and fans, word about our content gets around.
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We've been at this for a while and understand what it takes to put together a successful eBook or report. In addition to telling the world via our social reach, we sweat the small stuff:
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Be sure to check out our library of eBooks and reports:
Learn How to Put the Power of Inbound and Content Marketing to Work.
"The Plan" is a fast-read packed with pointers to help you understand how to develop a highly effective, lead-generating website and overall world-class online marketing presence. One of the industry's most experienced content marketing professionals explains how to pull customers to your site with magnetic content, lower your marketing costs and generate new revenue.
The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies
Rising Costs, Unclear Mandates for Small Business
The cost of covering employee health insurance has has emerged as one of the leading obstacles to U.S. business competitiveness. Use this free eBook, featuring 5 tips from tax expert Barbara Weltman and pages of useful resources, to navigate the health insurance realities facing employers and employees and help your business reduce costs this year.
New Trends in CRM Sponsored by Microsoft
Customer Relationship Management (CRM) systems have tended to produce mixed results for the sales and marketing professionals that once hailed them as a magic bullet. There's no denying that CRM implementation has been a fraught and expensive process for most companies. Even so, sales organizations worldwide now use these tools to serve their customers, gain market insight, obtain product feedback, monitor competitors and improve organizational efficiency. CRM is here to stay.
Big Data, Smart Data
Business Intelligence: Solving Smartgrid Data Management Challenges Sponsored by Siemens
This exclusive SmartData Collective eBook explores the relationship between data and the SmartGrid. The data management challenges are significant, but the benefits to utilities, consumers, and our global environment gained from computer-aided analytics and decisions make the efforts worthwhile.
Turning On Power Consumers Sponsored by SAP
Smart grid implementation allows power consumers to double as electricity producers. It also helps incorporate more renewables onto the grid. Customers will have new choices and responsibilities. Regulators will face new challenges. Bottom line: The electricity market is on the cusp of a major evolution.
The Broken Data Promise
The marriage of CRM systems and near-boundless quantities of market and customer data was supposed to produce the holy grail of sales: The 360 degree customer view. It would be comprehensive. Predictive. And foundational for lasting, profitable relationships. Except that promise was never fulfilled. So how can you use CRM to tame the data beast and get the jump on your competitors? Find out in this new eBook.
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