Best Thinkers eBook Library
Social Media Today communities feature the best thinkers across a wide array of disciplines and our eBook library offers a great opportunity to glean insights from our expert contributors for free with your site registration.
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Small Business Sponsored by TriNet
Learn How to Put the Power of Inbound and Content Marketing to Work.
"The Plan" is a fast-read packed with pointers to help you understand how to develop a highly effective, lead-generating website and overall world-class online marketing presence. One of the industry's most experienced content marketing professionals explains how to pull customers to your site with magnetic content, lower your marketing costs and generate new revenue.
The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies
Rising Costs, Unclear Mandates for Small Business
The cost of covering employee health insurance has has emerged as one of the leading obstacles to U.S. business competitiveness. Use this free eBook, featuring 5 tips from tax expert Barbara Weltman and pages of useful resources, to navigate the health insurance realities facing employers and employees and help your business reduce costs this year.
New Trends in CRM Sponsored by Microsoft
Customer Relationship Management (CRM) systems have tended to produce mixed results for the sales and marketing professionals that once hailed them as a magic bullet. There's no denying that CRM implementation has been a fraught and expensive process for most companies. Even so, sales organizations worldwide now use these tools to serve their customers, gain market insight, obtain product feedback, monitor competitors and improve organizational efficiency. CRM is here to stay.
Big Data, Smart Data
Business Intelligence: Solving Smartgrid Data Management Challenges Sponsored by Siemens
This exclusive SmartData Collective eBook explores the relationship between data and the SmartGrid. The data management challenges are significant, but the benefits to utilities, consumers, and our global environment gained from computer-aided analytics and decisions make the efforts worthwhile.
Turning On Power Consumers Sponsored by SAP
Smart grid implementation allows power consumers to double as electricity producers. It also helps incorporate more renewables onto the grid. Customers will have new choices and responsibilities. Regulators will face new challenges. Bottom line: The electricity market is on the cusp of a major evolution.
The Broken Data Promise
The marriage of CRM systems and near-boundless quantities of market and customer data was supposed to produce the holy grail of sales: The 360 degree customer view. It would be comprehensive. Predictive. And foundational for lasting, profitable relationships. Except that promise was never fulfilled. So how can you use CRM to tame the data beast and get the jump on your competitors? Find out in this new eBook.