Best Thinkers Webinar Series
Social Media Today's Best Thinkers webinar series brings together the world's best thinkers and practitioners on social media and networked business. Best Thinkers webinars offer lively interviews and panel discussions with opportunities to brainstorm, ask questions and connect with other professionals around important topics such as building online influence, effectively curating content, best ethical practices in corporate blogging and much more. Reserve your seat today!
Best Thinkers webinars also connect their audiences with some of the most social-media-savvy companies in business today. Here are some previous sponsored events:
Harnessing the Power of Online Networks
How to Incentivize the Online Behavior You Need
How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social managercan generate viral respect. This webinar explored the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications Listen to the Audio Archive » or Learn about sponsorship opportunities »
Turning Likes Into Loyalty: How to Engage Profitably on Facebook
How can you translate Facebook Likes into valuable assets and customers that deliver real sales? It's been widely observed that even visitors who "Like" a company page often never revisit, and large numbers of visitors and Likes don't necessarily translate into leads, sales or even influence. How can your marketing strategy change this dynamic? Listen to the Audio Archive » or Learn about sponsorship opportunities »
Is Twitter the New Help Line?
More companies now are monitoring Twitter and other online social channels and responding in real-time - often within hours or even minutes. They know the power of social media and the capability of bad news to spread like wildfire. They also recognize the opportunity to influence the message by jumping into a conversation sooner rather than later. Listen to the Audio Archive » or Learn about sponsorship opportunities »
Tap into your online community and leverage your influencers.
If you're not constantly learning, you'll be left behind.
How do you create engaging, shareable video content?
How do you leverage your company’s best ambassadors?
How do you use mobile data effectively for marketing?
How do you create and distribute profitable content on Twitter?
How do you create successful, informative webinars?
Learn from — and engage with — the best thinkers
Among our panelists and moderators are some of the very most influential and highly regarded experts in social media and social business. Every webinar is an opportunity to learn from these unique voices.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in cross channel optimization. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay.
Chris Brogan is CEO & President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co-author of The Impact Equation, and a sought-after professional keynote speaker. He also plays in the band, D3one3, with Jacqueline Carly.
Ray Wong a Principal Analyst and CEO at Constellation Research. He previously was a founding partner and research analyst for enterprise strategy at Altimeter Group and the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise.
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world s most highly respected independent agencies helping businesses navigate the socially engaged web.
“Social Media Today is the smart leader for insight about where media, marketing and technology are now and where they are going.” — Paul Greenberg, author of CRM at the Speed of Light
Sponorship of a Best Thinkers webinar puts you in touch with a sophisticated, engaged community of decision-makers. In 2012, over three quarters of our webinar audiences have included C-suiters, owners or managers.
Our webinar guests are highly engaged. On average, one participant in five will have a question for the panel. On the social media front, our guests are not only listening to the panel, but participating in a social dialog over our #smtlive Twitter chats where a quarter of the attendees can be found discussing what they're learning.
Use Our Reach
When you sponsor a webinar, you put our social networking reach to work for you, both leading up to the event and during. With over a quarter of a million followers, subscribers and fans, word about our webinars gets around.
Advance promotion of a sponsored webinar includes:
- Social Media Outreach
- Email Blasts
Let Us Handle the Details
We've been at this for a while and understand what it takes to put together a successful webinar. In addition to telling the world via our social reach, we sweat the small stuff:
- Lead Generation
- Registration Pages
Get a Word In
Our webinars offer two key engagements opportunities for sponsors: Sponsors are welcome to choose a panelist, then make a call to action during the webinar.
Be sure to listen in on our past Best Thinkers archives, which include the full audio and of each webinar along with the panelists' presentations.
LinkedIn for the Small Business: A Pro Course on the Professional's Network
Participants:Chuck Hester, Neal Schaffer and Robin Carey
Webinar date: 5/07/13
Making an Impact on Facebook: Buy Attention, or Earn It?
Participants: Zach Mangum, Dennis Yu, Douglas Karr and Paul Dunay
Webinar date: 4/30/13
Social Media & Corporate Strategy: Changing Roadmaps and New Landscapes
Participants: Chris Boudreaux, Madhur Aggarwal, Douglas Billings and Maggie Fox
Webinar date: 4/23/13
Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House r
Participants: Mikal Belicove, Chris Vaughn, Rob Key & Maggie Fox
Webinar date: 4/16/13
Trending Your Small Business: Twitter Strategies and Tips for the Entrepreneur
Participants: Julio Viskovich, Brittany Leaning, Derek Overbey and Paul Dunay
Webinar date: 4/09/13
Content Marketing That Works: Just-in-Time Vs. Planned
Participants: David Berkowitz, Elizabeth Closmore, Robert Rose and Maggie Fox
Webinar date: 4/02/13
Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?
Participants: John T. Meyer, David Langton, Lillach Bullock and Paul Dunay
Webinar date: 3/26/13
The Social Data Deluge: How to Convert Customer Data into Useful Predictions?
Participants: Bill Piwonka, Morgan J. Arnold, Seth Grimes and Maggie Fox
Webinar date: 3/19/13
Participants: Ramon Ray, Douglas Karr, Rich Krueger and Paul Dunay
Webinar date: 3/12/13
The Art of Social Selling: Does Social Media Disrupt Your Sales Cycle?
Participants: Jon Ferrara, John Philpin, and Jim Keenan
Webinar date: 3/05/13
Tapping the Global Social Surge: Social Media Booms with Emerging Economies
Participants: Thomas Crampton, Simon Kemp and Maggie Fox
Webinar date: 2/26/13
Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
Participants: Chris Brogan, Greg Shove, Mark Schaefer and Paul Dunay
Webinar date: 2/19/13
How to Cultivate Your Community: Your Customers Are Talking - Are You Part of the Conversation?
Participants: Gerry Moran, Henry Min, Erika Napoletano and Maggie Fox
Webinar date: 2/12/13
Retail & the Mobile Web: Showrooming, Social Shopping, and More: Webinar Replay
Participants: Arnaud St. Paul, Carrie Layne and Paul Dunay
Webinar date: 2/05/13
Marketing and Customer Service Merge: How to Manage Socially Integrated Channels
Participants: Erika Jolly Brookes, Frank Eliason, Carol Borghesi, and Maggie Fox
Webinar date: 1/29/13
Social Media & Organizational Change: Disruptor or Facilitator?
Participants: Romi Mahajan, Vivek Bhaskaran, Joseph Jaffe and Paul Dunay
Webinar date: 1/22/13
Proving Social Media ROI: What is Engagement Worth?
Participants: Lux Narayan,Dr. Natalie L. Petouhoff, Arthur Bailey and Maggie Fox
Webinar date: 1/15/13
What's Next for the Social Media Age? Predictions from the Experts for 2013
Participants: Kat Mandelstein, Ray Wang, Peter Coffee and Paul Dunay
Webinar date: 12/18/12
Participants: Lauren Friedman, Rob Fuggetta, Mark Kithcart and Paul Dunay
Webinar date: 12/11/12
Turning Likes Into Loyalty: How to Engage Profitably on Facebook
Participants: Jordan Viator Slabaugh, Augie Ray, Mark Fidelman and Robin Carey
Webinar date: 12/04/12
SEO, Influencers, or Quality- What is Your Trump Card in Content Marketing?
Participants: Wendy Lea, Jeff Ogden, Lee Odden and Paul Dunay
Webinar date: 11/27/12
Innovation from the Crowd: How Customers Design Today's Products
Participants:Wil Merritt, Carl Esposti, Meredith Gould and Maggie Fox
Webinar date: 11/20/12
Effective Brand Marketing on Twitter: How to Rise Above the Noise
Participants: Morgan J. Arnold, Andre Bourque, Belinda Hudmon and Paul Dunay
Webinar date: 11/13/12
The Social Media Democracy: How Did Social Media Change the 2012 Election?
Participants:Katie Harbath, Alan Rosenblatt, Andria Krewson and Robin Carey
Webinar date: 11/06/12
The Social Customer Engagement Index Results Analysis
Participants:Brent Leary, Becky Carroll, Laurie Brooks, Laurie Meacham and Jason Duty
Webinar date: 10/30/12
Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing
Participants:Jeanne Hopkins, Arnaud St-Paul, Kathy Leake and Paul Dunay
Webinar date: 10/23/12
The Social Customer Interview with Paul Greenberg [Video]
Participants:Paul Greenberg and Robin Carey
Webinar date: 10/16/12
The New Visual Web: Pinterest and Image Driven Social Selling
Participants:Beth Hayden, Gini Dietrich and Robin Carey
Webinar date: 10/09/12
The Value of Content on Today's Web: Does Social Media Provide Paths to Monetizing Content?
Participants:Saul Berman, Barry Feldman, Arnie Kuenn and Maggie Fox
Webinar date: 10/02/12
Mad Men 2013: What's the New Role of the Advertising and PR Agency?
Participants: Matt Anthony, Michael Brito, Asil Toksal and Maggie Fox
Webinar date: 9/25/12
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference
Participants: Nick Hayes, Rob Fuggetta, Vanessa DiMauro and Maggie Fox
Webinar date: 9/18/12
Linked And Your Brand: Are You Getting the Right Value?
Participants: Chuck Hester, Viveka Von Rosen, and Neal Schaffer
Webinar date: 9/11/12
How Can Content Curation Support Crisis Communications?
Participants: Shel Holtz, Suzie McCarthy, Roy Morejon and Robin Carey
Webinar date: 9/4/12
Is Social Still Cool? What Social Says About Your Brand
Participants: Gabby Nelson, Erika Napeletano, and Maggie Fox
Webinar date: 8/21/12
Heard it From The Gripevine: How Customer Complaints are Hurting Your Business
Participants: Dave Carroll, Micah Solomon, and Paul Simon
Webinar date: 8/14/12
The Death of Paid, Earned and Owned Media
Participants: Matt Heinz, Michael Damphousse, Craig Rosenberg and Maggie Fox
Webinar date: 8/07/12
Content Marketing for the Social Web
Participants: C.C Chapman, Ann Handley and Maggie Fox
Webinar date: 7/31/12
Social Media and Investor Relations
Participants: Jeff Corbin, Jaime Fitzgerald, Victor Gaxiola
Webinar date: 7/24/12
Can New Collaborative Tools & Strategies Revolutionize the Way We Work?
Participants: Jacob Morgan and Dion Hinchcliffe
Webinar date: 7/17/12
The Art of the Social Sale
Participants: Adam Metz, Skip Miller and Anneke Seley
Webinar date: 7/11/12
Next Generation CRM: Social Media Management and Monitoring
Participants: Mike Lewis, Leslie Poston, Paul Gillin, Taulbee Jackson, and Brent Leary
Webinar date: 7/10/12
Which are the Metrics That Matter in Social Media?
Participants: John Gordon, Heather Holdridge and Robin Carey
Webinar date: 6/26/12
The C-Suite and Social Media: Will They Ever Buy In?
Participants: Peter Korsten, Peter Kim, Tom Chernaik, and Maggie Fox
Webinar date: 6/19/12
How Does Social Media Work Abroad? A Global View of the Online World
Participants: Brian Ellefritz, Robin Grant and Adam Zawel
Webinar date: 6/12/12
Can Online Networks Make an Offline Impact?
Participants: Veer Gidwaney, Eric Harr and Maggie Fox
Webinar date: 6/5/12
Learn to Blog Your Brand: Cultivating an Effective Personal Brand Online
Participants: Stacy Debroff, Wendy Bryant Beswick, and Deb Dib
Webinar date: 5/29/12
How Do You Scale Personal Engagement? A Fresh Look at Marketing Automation
Participants: Scott Martineau, Adam Metz, and Eyal Ronan
Webinar date: 5/22/12
Who's Winning With Online Video: Determine the Marketing ROI
Participants: Doug Simon, Robin Carey, and Mike Proulx
Webinar date: 5/15/12
Are You Listening to Your Customers? How to Build an Effective, Customer-Focused Enterprise
Participants: Lara Lee, Jenny Dervin, Sam Ford and Emily Yellin
Webinar date: 5/08/12
What are the Best B2B Social Practices Right Now?
Participants: Jonathan Becher, Jason Breed, Paul Gillin and Maggie Fox
Webinar date: 05/01/12
Social Media and Non-Profits: Networking for a Cause
Participants: Banafsheh Ghassemi, Susan Tenby, Tammy Gordon, and Brad Attig
Webinar date: 04/24/12
How to Build and Leverage Great Content Online
Participants: Pawan Deshpande, Steve Momorella, and Pam Moore
Webinar date: 04/15/12
The Total Life Cycle of the Social Customer
Participants: Virginia Miracle, Natanya Anderson, Aileen Dreibelbis and Chuck Hemann
Webinar date: 04/10/12
Women and Social Media: Passion + Purpose=Conversion
Participants: Elisa Camahort Page, and Maggie Fox
Webinar date: 04/03/12
A Global View of Social Media
Participants: David Meerman Scott, and Thomas Crampton
Webinar date: 03/27/12
Social Media as a Small Business Tool
Participants: Matt Trifino, Laurie McCabe, Jason Stoddard and Lauren Simonds
Webinar date: 03/20/12
Does Pinterest Have a Future?
Participants: Geoff Livingston, Deborah Sweeney, Scott Meyer and Maggie Fox
Webinar date: 03/13/12
Liberating Big Data
Participants: Brent Leary, Richard Cloud, Dean Abbott and Maggie Fox
Webinar date: 03/06/12
B2B and the Complex Sale
Participants: Kendra Lee, Ron Karr and Maggie Fox
Webinar date: 02/28/12
How is Big Media Adapting to a Social Media World?
Participants: Mark Fishkin, Joseph Epstein, and Maggie Fox
Webinar date: 02/21/12
Is Twitter the New Help Line? Improving Customer Service with Social Media
Participants: Michelle Moore, Carol Borghesi, Alex Schott and Alyson Button Stone
Webinar date: 02/14/12
Online Communities- Public, Private or Both?
Participants: Vanessa DiMauro, Rachel Happe, Joe Cothreland Maggie Fox
Webinar date: 02/07/12
How Content Marketing is Changing Everything
Participants:Maggie Fox and C.C Chapman
Webinar date: 1/31/12
Defining and Measuring Influence
Participants:Pam Moore and Peter Auditore
Webinar date: 1/24/12
Predictions for 2012
Participants: David Meerman Scott and Shel Holz
Webinar date: 1/17/12
Boldly Social: A Conversation with Sandy Carter
Participants: Sandy Carter
Webinar date: 1/10/12
B2B vs B2C Social Media: Whither the ROI?
Participants:Paul Gillin and Sandy Carter
Webinar date: 12/13/11
Customer Service and Social Media: Best Practices from Best Practioners
Participants: Carol Borghesi, Andrew Gillespie, Alex Schott and Michelle Moore
Webinar date: 12/6/11
Reaching The Social Customer: New Tools, New Strategies
Participants: Jon Miller, Adam Metz and Michael Lazerow
Moderated by Brent Leary
Webinar date: 11/29/11
Be Afraid: Compliance, Internal Governance and Social Media
Participants: Tom Chernaik, Marc Monseau
Webinar date: 11/22/11
Creating Great Content: A Primer
Participants: John Byrne, Michael Durwin, and Dirk Shaw
Webinar date: 11/15/12
The End of Business as Usual: A Conversation wth Brian Solis
Brian Solis speaks with Maggie Fox about his upcoming book
Webinar date: 11/1/11
Small Business Focus: Facebook, LinkedIn, Twitter and GooglePlus
Participants: Cindy Metzler, Pamela O'Hara, Chuck Hester and James A. Martin
Webianr date: 10/25/11
Disclosure, Transparency and Ethics in Blogging
Participants: Randy Cohen and Paul Rand
Webinar date: 10/18/11
Where Have All the Hippies Gone? Monetization, Data and Social Media
Participants: Judy Shapiro, Mike Edelhart, and Brett Shellhammer
Webinar date: 10/11/11
Is Curation the New Journalism?
Participants: Tom Foremski and Steven Rosenbaum
Webinar date: 10/4/11
Marketing Automation: Pro & Con
Participants: Lisa Arthur and Mike Volpe
Participants: David Amerland and Debra Ellis
Webinar date: 8/23/11