About Social Media Today
Best Thinkers eBook Library
Social Media Today communities feature the best thinkers across a wide array of disciplines and our eBook library offers a great opportunity to glean insights from our expert contributors for free with your site registration.
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Small Business
Rising Costs, Unclear Mandates for Small Business
The cost of covering employee health insurance has has emerged as one of the leading obstacles to U.S. business competitiveness. Use this free eBook, featuring 5 tips from tax expert Barbara Weltman and pages of useful resources, to navigate the health insurance realities facing employers and employees and help your business reduce costs this year.
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Social Customers
The Evolving Social Customer (sap)
The Social Customer (TSC)'s latest survey suggests that companies are increasingly leveraging social tools and strategies to engage their customers. Conducted jointly with the Society of Consumer Affairs Professionals (SOCAP), our survey shows that the percentage of customer service interactions taking place on social media has accelerated substantially in the past six months.
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Rethinking Customer Service: The Call Center as Corporate Information Hub
This exclusive The Social Customer eBook looks at how the call center in particular can help drive a proactive, rather than reactive, approach to business. Experts from the call center world share strategies and mindset shifts that must take place within companies if they are to be vital and nimble in the 21st century.
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New Trends in CRM (ms)
Customer Relationship Management (CRM) systems have tended to produce mixed results for the sales and marketing professionals that once hailed them as a magic bullet. There's no denying that CRM implementation has been a fraught and expensive process for most companies. Even so, sales organizations worldwide now use these tools to serve their customers, gain market insight, obtain product feedback, monitor competitors and improve organizational efficiency. CRM is here to stay.
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Big Data, Smart Data
Business Intelligence: Solving Smartgrid Data Management Challenges (sdc)
This exclusive SmartData Collective eBook explores the relationship between data and the SmartGrid. The data management challenges are significant, but the benefits to utilities, consumers, and our global environment gained from computer-aided analytics and decisions make the efforts worthwhile.
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Turning On Power Consumers (sap)
Smart grid implementation allows power consumers to double as electricity producers. It also helps incorporate more renewables onto the grid. Customers will have new choices and responsibilities. Regulators will face new challenges. Bottom line: The electricity market is on the cusp of a major evolution.
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The Broken Data Promise
The marriage of CRM systems and near-boundless quantities of market and customer data was supposed to produce the holy grail of sales: The 360 degree customer view. It would be comprehensive. Predictive. And foundational for lasting, profitable relationships. Except that promise was never fulfilled. So how can you use CRM to tame the data beast and get the jump on your competitors? Find out in this new eBook.
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Social Media for Defense Summit
When: Tue, 2012-05-22
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Tue, 2012-05-22
The ROI on the Social Customer Experience.
When: Tue, 2012-05-22
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”