Twitter has become a social network that most of us have heard of and many of us even participate in. If you are a news junkie or just love information it is one amazing real-time resource.
If though you are using it for business purposes, your goals need to revolve around sharing and engagement, not just your follower number. In the Twitter world that means getting mentions and retweets. This will expand your exposure and make you more known and relevant in the Twitter universe.
Here are a few things to avoid if you are looking to become an authority and influencer on Twitter:
1) The Easy Facebook Automation Forward
There are many fake accounts out there and people want to know they are communicating with real people, not robots and computers! Don’t just setup your Twitter account to feed from your posts on Facebook. It will rarely get a retweet or any type of engagement. Twitter and Facebook are different for a reason and a Tweet should include items that aren’t necessary and not part of a Facebook post – i.e. – Shortened URLs and Hashtags. Each network needs to be given its own identity and attention.
2) Overloading With Hashtags
Yes, Tweets should include hashtags of particular keywords for search purposes as new people that don’t typically follow you, may come across you and now follow you simply because of hashtag keyword that you used in Tweet and they monitor/follow. You don’t though want to include a hashtag in every single word of your Tweet. In fact Tweets with more than two hashtags results in a drop in engagement and is less likely to be retweeted!
3) Grammar & Spelling Matters In Tweets
Social media especially Twitter is quick casual conversations between people. Research though has shown that accurate spelling and grammar matters for Twitter users. There is a big drop in engagement when a Tweet includes typos and poor grammar and punctuation. Tweets that are also too long and make it hard for retweeting (Twitter only allows 140 characters per Tweet) and ones that include ALL CAPS can also be a turn off for Twitter users. This means it is less unlikely for a retweet or engagement to occur.
With over 200 million active users, Twitter can be a very powerful marketing tool. But like everything else there is an “art” to it to make it work for your benefit.
A social media and online marketing specialist, Michael has been an account executive for large agencies and boutique shops alike including Zimmerman & Partners in Fort Lauderdale, FL. He has nearly a dozen years of traditional account service, traffic, production and interactive marketing experience and has focused on digital marketing strategy, monitoring and implementation for the last ...
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