Here is a new book Why Buy the Cow? on “how the revolution in on-demand software applications - available over the Web - is powering the new knowledge economy.” It is by Subrah S. Iyar, co-Founder and General Manager of WebEx (now part of Cisco) with my friend Cindy Gordon. Several of the chapters are written by others. Here is the table of contents for Why Buy the Cow.

I had the opportunity to write Section Three: Web 2.0 Building Communities, Holding Conversations. It contains two chapters. One is on enterprise 2.0 - Web 2.0 Enabling Collaboration and Building Community within the Enterprise. The other is on the web, Transforming Customer Connections Through the Web-Touch Model. I am looking forward to receiving my copy and will provide more on the book then. . The book is now available on lulu.com.


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