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What Does the Social Shake-Up Mean to Cox Communications?
Adam Naide, Social Media & Digital Marketing Lead at Cox Communications
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.[read more]
Social News Audiences are Growing Across All Ages
Even though the highest growth is happening with young adults, the Baby Boomer generation is also consuming news on social media in growing numbers. Mary Madden reports that “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”[read more]
Why a Business Blog Should Keep Its Comments Closed
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.[read more]
Solving Content Challenges, Motivating Employees, and Other Content Tricks!
Blog audience bonding
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.[read more]
Promoting Content with Google+
promoting with Google+
Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.[read more]
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]
Why It's a Mistake For Brands to Ignore Tumblr
Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.[read more]
What Does It Take to be a Good Community Manager?
Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.[read more]
How to Get the Best ROI From Social Media
ROI from social media / shutterstock
How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]
Editorial Calendar Stress? Content Brainstorm Could Spell Relief
Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis.[read more]
How a Blogging Community Can Help Mediate Problems with Authorship
You can imagine our surprise when Yvette was publicly accused of stealing someone else’s blog post in the comments of her own. Plagiarism is a fireable offense here. I won’t stand for it, nor do I want our clients to have to endure what the UPS Store did when they outsourced their content development.[read more]
How to Move Your Blog Post Up in Search Results
When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.[read more]
Three Easy, Free DIY Blog Image Makers
Blog images
Sick and tired of the same stale stock photos that everyone else uses? Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader engagement and click-throughs to your blog articles.[read more]
Avoid Burning Your Cash on a New Blog: Start Simple
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest. My advice on this is quite simple: DON’T.[read more]
More Blogging Equals More Sales: A Case Study Roundup
Kind of has that too-good-to-be-true ring to it, doesn’t it? Well, I’m not going to try to sell you on some never-before-heard-of facts. Instead, I’ve rounded up some of the strongest case studies that demonstrate how blogging for business can lead to sales for your business. Check out the findings on content-based conversions.[read more]
Make Your Blog Come Alive with the Help of Emotions
At its core, every personal blog regardless of what is written on it, conveys the desire of the writer to communicate with other people. Although the internet has opened many doors that once seemed impossible to unlock, it has failed to completely satisfy the most basic of human needs: social empathy.[read more]
What Does the Social Shake-Up Mean to Dell?
Richard Margetic, Dell's social media lead
Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]
Content Marketing: Are You Sharing Your Best Stuff?
I am seeing more and more business leaders, brands, bloggers, educators that are holding back on sharing the goods. Some are auto tweeting links to blog posts with out dated links or tools that expired over a year ago. Come on folks. This isn’t your best stuff.[read more]
Hey, He Took My Blog Post Idea!
Image courtesy of Zach Klein, Flickr.
Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already. Jeff Bullas goes so far as to say that everything has already been said. I don't buy into that 100%, but I see his point.[read more]
2 Big Reasons Why You Should Be Favouriting Tweets
In case you haven't noticed, favouriting tweets is now becoming a thing on Twitter. But what relevance does it have? And should you be clicking the star on tweets? The simple answer is yes.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”