Blogging

Many executives express resistance to social networking because they lack the understanding of how to preserve their personal privacy while guarding their corporate identity.[read more]

Is Derren Brown guilty of libel on Twitter or was it a stroke of social genius? You decide![read more]

A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline. I’ll describe how you can do this and a few things you should consider for each social media platform.[read more]

stealing ideas/shutterstock

After I published an article on Social Media Today, it began to pop up on other website unattributed to me. Indeed, it was republished 100 times. I'm mad! This is why.[read more]

People love lists – mostly because they are very easy to read and at the same time they are full of valuable information. Bloggers love thembecause they don’t require as much effort to put together and readers love them because they get all the information they need in a matter of minutes[read more]

slworking2 via Compfight

You’re a small business owner and have spent some of your hard earned money on social media marketing, hired people to setup your Facebook Page, Twitter account, YouTube Channel and LinkedIn Business Page. The only problem is that although everyone seems to be doing it, you just don’t get it![read more]

Blogging with stock photos / shutterstock

It's rarely taken into consideration that part of a social media budget should be set aside for a paid stock image account, but it should be a high priority for company social media departments. These accounts are worth every credit spent for the following three reasons.[read more]

Is PR over? / shutterstock

If you're a small or mid-sized business trying to position yourself as a thought leader, why waste time trying to get traditional media coverage? You're far better off writing relevant, provocative articles targeted to your ideal customer and promoting them through social media.[read more]

social media contributions to the world / shutterstock

Most of us use some form of social media every day – and whether it’s for personal communication, self-promotion or marketing, we use it religiously. Instead of focusing on social media’s pitfalls and absurdities, let me remind you how its influence transforms society for the better.[read more]

Marketing & SEO

At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. Still holding back? Here are some basic tips.[read more]

small business/shutterstock

With all that choice available it can quite often be very confusing for small business owners who are focused on doing what they do best: delivering value for their clients, regardless of the niche they are in.[read more]

When a church was threatened with closure, a congregation fought back with social media. And won.[read more]

optimize for user over device / shutterstock

Five years ago, a laptop was considered a “mobile” device and typical “desktop” user behavior was centered around the idea of a computer as a terminal. So, why are we still hung up on the idea of desktop vs. mobile, when the very meaning of both words is constantly in flux?[read more]

Last week, Google+ users started noticing an additional option in their “Contributor to” section: a past or current contributor drop-down. As of today, the option appears to be global.[read more]

Content marketing tools: organization

Corporate spend on content marketing continues to grow, so content marketing directors need a scaleable solution for keeping their editorial calendars in check, providing up-to-date insights on progress to senior management, and centralized document storage.[read more]

Blogging: stand out

Blogging isn’t for everyone and it isn’t for every business. This is contrary to all the news, reports and hype that you find on the internet, but does it make sense? Here's the thing: If you look further at some reports, many businesses consider blogging ineffective. Is it right for yours?[read more]

You know what your community likes, so don’t be afraid to ask them when you need help. They will feel honored by the invitation and eager to help shape the brand they love.[read more]

Blogging with Google-friendly content

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Some companies have lost focus on original content creation, thinking that social media is all that matters. But original, high-impact content still needs to be the lure for your audience.[read more]

Bitcoins as far as the eye can see

Bitcoins are a kind of online, open-source currency whose value is not backed by any precious metal, tradable commodity, or national economy – making it essentially decentralized with respect to the international market. Here are five reasons you should be paying attention.[read more]

content partnership

Outsourcing your business blog to a reputable content marketing agency can lead to high quality content creation and help position your brand as an expert in its industry.[read more]