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True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]

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Beware These 5 Crazy Demands from Guest Bloggers

April 2, 2014 by Deborah Sweeney
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Beware crazy guest bloggers / shutterstock

Open up your blog to outside writers and you'll quickly find content marketing’s seedy underbelly, rife with pushy, demanding guest posters. I chatted with a few bloggers about their own experiences with guest blogging, and we found that there were typically five demands that bad guest posters will make.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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Bird's the Word: Twitter Feeds Increase Blog Engagement

March 31, 2014 by David Goehst

Twitter for blog engagement

Keeping blog guests engaged in your content means you’ll need some method of allowing conversations to take place all the time. Enter the king of 140 characters, Twitter, offering the most comprehensive solution for novice and expert webmasters. Hold on as we explain this process thoroughly.[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou
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Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]

How and Why Syndicated Content Can Work For You

March 31, 2014 by Julia McCoy

One of the most effective strategies to build credibility and trust while boosting your SEO efforts is to let a third-party webpage publish your content. Yes, that’s right! Called content syndication, this can become your powerful ally in the long run.[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
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LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

March 29, 2014 by Rohn Jay Miller
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Rules to Follow about Rules to Follow

Blogs are filled with post all about lists: "The Five Secrets To Instagram," or "The Ten Stupid Mistakes Of Blogging." Here's a top five list about reading posts about lists. Yes, this is kind of meta--but worth reading. If you don't you may make "The Five Biggest Mistakes While Surfing The Internet."[read more]

3 Tips for Creating Creative Titles

March 28, 2014 by Alex Kim

Creative titles.

The best thing to remember is your titles have to reflect your company. If you’re a fun, edgy company just roll with it. If you’re a straight laced law firm, keep it professional. And if you’re a company that raises alpaca do NOT post about the proper cat ear cleaning techniques because that has nothing to do with your company.[read more]

Why We Won’t Shut Off Blog Comments

March 28, 2014 by Gini Dietrich

Blog comments forever.

A couple of weeks ago, super smarty and witty Jay Dolan wrote a blog post about closing off blog comments. His reason? Spam (well, that and he was finding no meaningful conversation in the comments). He knew bloggers (like me) would disagree with this approach so he had a message to us in the post: Too bad.[read more]

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Wisely Snipes in News Jack City

March 27, 2014 by David Cheng

Newsjacking.

One of the first tricks I learned from the best bloggers on the web is how to do a newsjack. A newsjack is a technique used by marketers that leverages a popular news item towards your marketing goals. The key to his definition of a newsjack is speed and judgment. A timely post can help insert your blog into the news stream.[read more]

What Content Marketing and First Dates Have In Common [SLIDESHARE]

March 25, 2014 by Jose Antonio Sanchez

content marketing love

So you’ve figured out how to get people to visit your content. How do you make sure that users come back to it and are on the road to being loyal followers? There are definitely things you can do to start your relationship on the right foot. Take a look at Uberflip's latest SlideShare.[read more]

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When Writing a Blog Post, Size Does Matter

March 25, 2014 by Mark Lerner
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master of brevity

When many young marketers start out, they are generally fresh out of school and are used to assignments that require a certain number of words. But a blog post, especially one that is written for content marketing purposes, needs to focus on one thing: providing value.[read more]

Grammar Mistakes Can Ruin Your Content Marketing

March 24, 2014 by Debra Murphy
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Grammar mistakes.

Informal writing with a casual tone is appropriate for many of our content marketing products such as blogging and social media. But, no matter how lenient the rules have become, there are some grammar mistakes that are never appropriate and can make your content appear sloppy.[read more]

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Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting

March 24, 2014 by Maggie Patterson

Guest posting.

Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your target audience.[read more]

How to Convert a Curious Researcher into a Paying Customer

March 21, 2014 by Michael Bird

conversions

We all know at any one point in time, there are millions of people searching, learning and sharing content online. Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy.[read more]

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The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]

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What Should Qualify as a Good Content Strategy Today?

March 21, 2014 by Avtar Ram Singh

What does good content strategy look like?

I love content. I really do. But content has become a numbers game: Who has the most shares? Who has the most tweets? Who has the most articles on their website? Who shares the most amount of content? These have suddenly become metrics that we can't look beyond.[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

Do You Have Permission to Use That Image?

March 19, 2014 by Brad Friedman

Image permissions and copyright.

Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission. Citing the source is sufficient with content, but this is not the case with images.[read more]

 
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