LinkedIn Extends Its Reach
Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social Media Manager. “This was a chance to go back to the drawing board,” said Sundar. “To design it for how people use the iPad: morning and night infotainment.”
The app’s main screen is a clean and simple, containing three options: UPDATES, PROFILE and INBOX. For social savvy people, the UPDATES option rocks. Here you will find stories our connections have shared right next to news about our connections’ job changes. We also don’t have to dig to see who has been looking at our profile any more.
With your permission, the app also links to your Google or Exchange Calendar and pulls in your appointments for the day allowing you to open one app to grab your news, catch up on your LinkedIn connections and see what’s ahead in your day. People are likely to open the app during meals and in between meetings just to catch up and prepare for what’s next.
Current data indicates LinkedIn has more than 150 million users, and the iPad continues to be the fastest growing device on the market. According to LinkedIn, more than 22% of its traffic comes from mobile devices; a year ago, that figure was 8%.
So, what do you think of the LinkedIn iPad app and the new Android version? Will you use it? Let us know in the comments.
Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman who authors three blogs of his own, parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has put together a group of highly skilled people to work with attorneys, CPAs, financial services providers, small businesses and ...
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