Branding

Facebook call to action

The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.[read more]

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.[read more]

Personal branding (image: Rosaura Ochoa / Flickr)

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.[read more]

Facebook Business Page App

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.[read more]

Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?[read more]

Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.[read more]

Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. In this post, you’ll find some companies that… well… fell.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic. You can curate content that you create and curate the content that is important or interesting to you and your brand.[read more]

While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

branding mistake/shutterstock

When it comes to branding, you can’t afford to make any mistakes. The slightest misstep will negatively impact public perception of your business, and it might take years to fully recover. Learn how to avoid the following five branding errors that continually plague small business owners.[read more]

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.[read more]

The multi-channel mix is a lot like snowflakes. No two multi-channel marketing efforts are exactly alike. While multi-channel campaigns have many of the same elements, they are often executed slightly differently as different companies weight the mix and channel utilization in different ways.[read more]

What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.[read more]

Is now the time to shed the one-size-fits-all marketing strategy and focus on the individual consumer? This infographic shows that your customers think so.[read more]

Some very cool branded content popped up this week from a few unexpected sources. Not only is this content unique and original, it is coming from companies new to the branded content game.[read more]

Many website owners hesitate when it comes to promoting their business in other markets. The questions of different languages, cultures, traditions works as barriers and the fear of an unknown customer holds businesses back. If you really want to grow and become a global brand then you and your organization needs to deal with these issues as soon as possible.[read more]

The best of marketing has always been about behavioral economics and those proven strategies that ‘nudge’ people to buy or take an action. Recently, behavioral science has been popularized and, even advanced, by some pretty smart people.[read more]