ImageBlogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do).

To help you get started, I have created the presentation below to help you create and build a blog. This presentation covers the following four topics:

  1. Components of a good blog post
  2. How to find topics to write about for your blog
  3. How often you should publish blog posts
  4. How to drive traffic to your blog

Structure of a Blog Post

Regarding how to structure a blog post, the presentation includes a break down of the following critical post components:

  • Blog title best practices
  • Headings usage
  • Paragraph length
  • Using bulleted and numbered lists
  • Optimal post length
  • Best practices for adding links in posts
  • Crediting sources
  • Adding images

You can view and/or download the presentation below. If you have any questions about how to build your blog please leave a comment below.