I’m incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand.

On this episode, president Bryan Kramer hosts Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our stories,” and discusses her collaborative experience and philosophy on extracting the very best out of people in any situation.

Kare’s spirited journalistic approach, contagious energy and social enthusiasm makes her one of the most sought after authors, speakers and business coaches of our generation.

Please enjoy, share, and let us know what you think below in the comments section beneath the video.