A New Twist on Social Media Countdowns from University of Vermont Womenâ€™s Hoops
Social media countdowns to sport seasons are all the rage in college athletics this year. The University of Vermont womenâ€™s basketball Twitter feed took a page from the Wayback Machine to do their variation on a theme. Lisa Champagne, Director of Athletic Communications at UVM explains:
Everyone does a countdown these days to the season, right? This year for Vermont women's basketball we counted down the last 18 days before the season opener on Twitter using photos of the players and coaching staff from their younger days.
Shown below is one of the tweets in the series. The feed can be found here.
According to Champagne, the countdown was a huge favorite with fans who enjoyed seeing coaches and players in their younger days.
â€śWe had a variety of photos from when the team was really little, CYO, middle school or high school. It was a fun, different approach to the count down and the players, staff, and fans looked forward to seeing who I would post for that particular day,â€ť Champagne said.
Variations on a theme can make a difference in your social media campaign looking like everyone elseâ€™s or engaging fans with innovation. Kudos to Lisa Champagne and UVM womenâ€™s hoops. Well done.
Chris Syme's newest book, Practice Safe Social, is a leading resource on how to use social media responsibly. Her agency, CKSyme Media Group specializes in crisis and reputation communications, training, and social media services. See her website at www.cksyme.com. Follow her on Twitter @cksyme
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