What You Should Know About Google Helpouts
Google has introduced yet another tool that just might help you in your business. It’s called Google Helpouts, and it’s all about helping individuals in need of help get it from those in a position to help them. And while that sort of thing isn’t entirely new, Google Helpouts are live live, via video, and in real time. Right now, this tool isn’t available to everyone. It’s being offered on an invitation-only basis, but it may prove a money maker and reputation builder for you when it becomes available on a more widespread basis.
What Is It?
Google Helpouts are live video calls that put a user face to face with an expert (teacher, business person, professional, researcher, repair person) who can help him with a particular topic. Besides the fact that it is live, the major draw of Helpouts is that they allow one-on-one connections. Most people know they can find help online in the form of written and video tutorials and question-and-answer content, but the chance to get personal, one-on-one help may be too good for many people to pass up. Google is betting that Internet users will appreciate the opportunity to get expert advice and guidance no matter where they are or what time of day it is.
There are many, many types of ways this can benefit consumers. A do-it-yourself type could, for example, seek out an expert’s help with a tough project or have a professional walk him through fixing a leak. Another user could seek help with installing new hardware or software or learning how to put several computers on one network. Likewise, a user could also obtain one-on-one advice about such topics as starting a business, crafting effective pitches, or finding star employees.
How Can It Help Business Owners and Experts?
There are a few different ways Google Helpouts may benefit the business owners and experts who offer one-on-one assistance. Here are a few of the benefits:
- Business owners and experts can use this tool as a way to earn extra money. Keep in mind, however, that Google will charge fees to those who give paid help, and at this time, the fee is 20 percent.
- Providers can use Helpouts to boost their reputations and gain exposure. Consumers who receive helpful advice are likely to view the individuals who provide it as reputable and spread the word about the help they received and the products and/or services the expert offers.
- Helpouts may draw new business. There’s a good chance that recipients of helpful advice won’t just take the help they get and disappear. They may seek out the provider’s website or brick-and-mortar business to obtain related products and services.
If you think Google Helpouts sounds interesting, head on over to the official website to express your interest. At this time, you’ll need an invitation to get started as a provider. Submit your contact details, and if Google thinks you’re a good fit, you might just receive an invitation.
Christina Strickland has been working in the social media & digital marketing industry for over 8 years. As the Director of Client Services at Crackerjack Marketing she is responsible for managing content marketing and specialized campaigns for clients. In addition, she has conducted specialized trainings for B2C and B2B businesses.
Christina is a faculty member and blogs about social ...
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