Twitter Kills Tumblr Access. To Users: 'It's not personal, it's just business.'
Facebook going legit on Wall Street means other networks must start to prepare to follow. Twitter has been cutting back developers and added Instagram and Tumblr to its list of cutoffs. The adolescent days of free-wheeling Social Media is over and everyone has to grow up and start making money. Twitter is working to become a silo of its information and slowly walling off its garden to increase control of its value.
It's going to be interesting to see what happens to Twitter. Most people are opening up as they wall off. I dont really think of Twitter as a social media network, more of a news broadcast and listening sophisticated text messenger. It's more people talking AT each other than TO each other. Its people following their interests. Anyone who wants to have a real conversation with me beyond 140 Characters I refer them to meet me on another network.
But this is the game of business and Twitter at 6 years old has to play it. The test will be as it alienates all the people who promoted it through developers and strategic networks, can it remain popular? Will users abandon Twitter because Twitter wont allow other networks access to their users? I can hear people saying "But those are MY friends on Twitter!" News flash: They aren't your friends because they are owned by Twitter. Thats exactly what Twitter is saying "Hey these are your friends ONLY IF you play with them in the Twitter sandbox, but you cant invite them over to anywhere else to play with you. Now screw off and like it."
It's not hard to notice over the last year or more app developers have used only Facebook logins as a way to create account access to their apps. What I've also noticed is fewer of them are using Twitter login access. This has given more power to Facebook and its open graph. Is Twitter's behavior quietly getting it pushed to the side? How long until users follow suit as their friends are cut off from everywhere but the Twitter playground? Will Twitter eventually make networks pay to have access to their users? What if EVERY network starts doing this? Kinda kills the whole idea of collective social media huh? One way or another what the future plays out will be interesting in the annuls of social media and business lessons.
What do you think?
Chris Voss has been a CEO and Serial Entrepreneur for over 25 years, building and managing a multitude of corporations in differing fields of the social industry. Forbes rated him #18 in their list of Social Media Power Influencers. He has also received major accolades from current and past clients.
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