Comments by Andrew Hunt Subscribe

On 5 Ways to Get 20,000 Views to Your Posts

Jacquie,

Great Post, I too have found similar results to you.  Over the past week, I have posted the following posts on here (note all stats are for the past week alone):

• Charlie Sheen: Raving Lunatic or Marketing Genius?
  7,565 Page Views
  9 Comments
  245 Tweets
  81 Facebook Shares
• How to Sell Your CEO on Social Media Marketing
  9,836 Page Views
  7 Comments
  281 Tweets
  46 Facebook Shares
• Why Twitter is Like a One-Night Stand
  4,549 Page Views
  6 Comments
  218 Tweets
  29 Facebook Shares

Each one is a different example of how to catch people’s attention with the title.  The Charlie Sheen uses latest trending news topic, How to Sell Your CEO on Social Media Marketing uses the How to address a key issue approach and lastly Why Twitter is Like a One-Night Stand leverages the fact that sex sells.  So while controversy can be huge.  These three posts had over 20,000 page views in the last week alone and prove that there are other great ways to attract attention to your posts.

Andrew Hunt

On Charlie Sheen: Raving Lunatic or Marketing Genius?

Arpy,

Great point and I love the article about Tyson.  Relative to Tyson and Jackson he has been very tame.  In today’s age of being able to say what you want to thousands, maybe millions of people, you do have to commend him for saying what he is thinking.  Even if it is a “little” bizarre.  At least he is interesting and makes you think.

Andrew Hunt

On Charlie Sheen: Raving Lunatic or Marketing Genius?

Cloggin,

From all reports, he is doing it personally.  There is even a PR agencies that is on the news telling how they training him.  As far as trying to determine Sheen’s value or influence, that is a tricky question.  The answer if different for everyone.  From a brand prospective I would question how much you want, attach your brand to him.  However, his value for the TV/Media industry has just skyrocketed.

Andrew Hunt

On Charlie Sheen: Raving Lunatic or Marketing Genius?

Jane,

I find this a very challenging question for me.  Personally, I find some his actions totally off the wall.  However, professionally I can see the financial of what he is doing.  I would take the publicist quitting with a grain of salt.  Many times, I have seen that happen just to help the publicity of it all.

Andrew Hunt

On Charlie Sheen: Raving Lunatic or Marketing Genius?

Jane,

Totally agreed that he needs to focus on his recovery though he has “passed” three drug tests.  My question to you is, if he did this and become more “normal” would he be a better investment?  Because then there would not be a fraction of the media attention.

Andrew Hunt

On How to Sell Your CEO on Social Media Marketing

Ozio Media,

Reaching mass market is huge.  However, the point that I have found that really resonates with most CEO’s is the ability to have personal conversation with their ideal customers.  For many companies this does not mean huge numbers of people.  For me social media marketing is not a numbers game, it about talking to the correct people on a personal level.  That is the biggest difference social media marketing can provide.

Andrew Hunt

On How to Sell Your CEO on Social Media Marketing

Social Media Services,

You would think that would be the case.  But many need to see the ROI of getting into social media.  With these economic times, spending is tight.  Many social media campaigns get too caught up in the community development aspects and forget to show the ROI to these companies.  I agree that community development is huge, but without ROI Social Media Marketing is just like the dot com bubble and will burst.

Andrew Hunt

On How to Sell Your CEO on Social Media Marketing

Zynali,

  So many times when marketing people go to pitch things like Social Media to non-marketing people they get too caught up on the features or the niches details.  In reality, a few quick lessons from sales will make a world of difference on your success.  That is what I tried to do here in the post.

Andrew Hunt

On How to Sell Your CEO on Social Media Marketing

Richard,

I think that universities and could also do a much better job in preparing students for the workforce by educating them more on social media.  I recently read a great post on this by Megan Adams on the Kyle Lacy’s blog.  Check it out Social Media Should Be Taught in the Classroom.

Andrew Hunt

On Why Twitter is Like a One-Night Stand

Cannes,

You see these accounts with 50,000 followers, 70,000 follows, and 0 tweets.  Why go to all the effort to have the account.  I know many of them are spam.  But social media is not a numbers game.  It about quality.  I would rather have 2,000 followers that engaged me in mind stimulating discussion than 100,000 that I cannot even sort out the junk.  Thanks to my lists, I can filter out the spam and saves me loads of time.

Andrew Hunt

On Why Twitter is Like a One-Night Stand

Devin,

Glad you enjoyed the post. It really makes you wonder why people are on Twitter if they are not responding to their tweets?  I try to respond to as many as I can.  While there are lots a spam tweets that I get, there are some really insightful comments in there as well.  Often these comments spur on greater discussion than the original post.  I have also found it a great place for post ideas and strategy development.  Appreciate the repost.

Andrew Hunt

On Charlie Sheen: Raving Lunatic or Marketing Genius?

Jason,

Love your point about “will America at more than 9% unemployment want to watch a guy who can now afford more porn stars and coke.”  But think about it.  On the show, Sheen plays Charlie Harper, an excessive drinking cigar smoking, womanizing machine.  Is this not what Sheen is in real life?  Could CBS get more mass exposure than this?  You mention about the costs, but think about what CBS will now charge for ad space when it comes back on.  Ultimately it will all be about the $$$ the network can make that will drive the final decision.

Andrew Hunt