Go back to school and learn how to code... Hello?
Can somebody say big picture. Sheese. I really hope readers understand the dynamic at play here. The CMO having the keys to the vault for IT investments means marketing and automation are getting married. Invest more in marketing and get more results. It does not mean buy pocket protectors.
Don't confuse this with marketing becomes IT. Learn how to code? Should a CMO go back to kindergarten and learn how to color with crayons?
Big picture, friends. Big picture.