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Comments by John Serpa Subscribe 
On Four Tweets That Changed My Life in 2011. . .
Hello
Thank you for your kind remarks. Twitter has been a boon for me but as you noted, it all comes down to trying to help each other with active engagement.
Happy New Year to you.
Cheers!
John
On Two Compelling Social Media Trends for 2012
Hello Jen,
Thanks for your comments and RT on twitter! 2012 will see the rise in social media tools for examining the real-time tastes of the consumer!
Happy New Year!
On Two Compelling Social Media Trends for 2012
Thank you Ehefetz, Pic2go is a perfect example of this. Happy New Year!
On The Top 25 Social Media Terms You Need To Know
Don't forget, WOOT!
On Why I Deleted My Klout Profile
Great Blog Pam!
With brevity, influence is not measured by algorithms, it's measured in lives you touch. My Klout score was once higher than Martha Beck's, (laugh REAL hard now!). And when I deleted thousands of Twitter bots, it dropped 20 points.
The point is, it means nothing. Martha Beck has 100x more influence than I.
I'd be saddended to hear a client say, "We're hiring someone else because their Klout score is greater than yours." Or what is even more pathetic, people (adults) comparing their Klout scores for bragging rights.
And FourSquare? Okay, I'll stop my rant and just say you're an influencer in my world because you promote thought . . .
Cheers!
John
On Stop the Social Puppetry for Klout and Other Influence Metrics!
Pam, can I say two word to you? You Rock!
Klout is a gimmick. I see folks touting their Klout scores on Twitter and Facebook like bling. Spare me the rhetoric but this is nothing more than grammar school antics—packaged in a cheesy algorithm.
I have 28,530 Twitter, and 7200 Facebook (fan page and home page totals) and when I took two weeks off from Twitter during the proofing stage of my forthcoming book, my Klout score went from 60 to 28!
I'm with Pam, spend your time building your "real" tribe and reaching out to "real" people. Wasting time with anxiety over a silly Klout score is lunacy. Imagine this, "Excuse me, IBM media affairs Director, will you hire me for your next marketing summit keynote address? My Klout score is 75, higher than Daniel Pink's!"
You get the point. I could care less if my Klout score is '0', even the name "Klout" rings of childhood popularity games.
You get both thumbs up Pam!
Sincerely,
John Serpa
Author or LiNK: The Fascinating Ways Our Minds Connect. In stores 12/18/11. www.johnserpa.com
On The "Like My Facebook Page" Fallacy
Thanks Kent for your comment. I have challenged marketers to show me the empirical proof that the number of "likes" one's page has equates to loyalty on the customer end and they come up short. Buzz is the key driver. For example, say you have 500 likes and 300 people talking about your page, that is a far better proxy than 10,000 likes and 30 talking about it. The issue comes back to the most basic business principle, deliver more and promise less and you'll always have a customer. However, the caveat is that the business leader must forge relationships and social media is a driver for that to happen.