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On What to Look For When Completing an SEO Analysis
301 redirects of www and no www are THE most common issues we encounter with new sites.
On 9 Things You Can Learn About Copywriting From David Ogilvy
David Oglvy is indeed that father of advertising. However, advertising is changing... Gone are the days of "interruptive" strategies in favour of "attractive" strategies. See the 21 new rules of content marketing link on my bio for more on the topic. By the way, great post Amie.
On Zen and the Art of Search Engine Optimization
Thank you Katherine. I think all should be able to participate in discussions regardless of their skill level. However, when it comes to business writing, I agree that the writer and the business put credibility at stake with poor copy.
On LinkedIn for Authors
Bang on Tara.
On Zen and the Art of Search Engine Optimization
Hi Lucas. Enjoy the eBook. It's been well-received. I think that if you do nothing else but enable social sharing, you'll see more traffic. And, it doesn't hurt to kick start the sharing with a mention or two of your own. (Rule #19)
On Zen and the Art of Search Engine Optimization
Hello Lucas.
The fact that you do not advertise is commendable (two hands clapping!)
Kayak Online Marketing doesn't advertise either, save for an experiment we conducted about 18 months ago when I invested $20 (+$50 promo from Google) on an AdWords campaign and earned roughly $12,000 from it inside of a week. A lot of readers are likely wondering why I stopped spending on PPC... the answer is that great content marketing has made that $12k look like a child's pocket change. Besides, we truly believe in "attracting" customers with great content over "interrupting" them with sales pitches.
You mentioned you follow Zen-like practices, but that it "ain't working" any more... On a hunch, I visited your website. There is certainly a lot there, including a decent social following. But, there are also a number of important things missing:
1. Lead Capture (it must be dead simple for people to engage you via web form AND phone - I recommend against posting email addresses as they attract spammers)
2. Eye Candy (your site is dangerously light on visuals and heavy on text – it's the newspaper equivalent of "all grey", or blue in the case of your site)
3. Obvious Next Steps (successful websites deploy content and offers that guide visitors through their sales funnel. Let's not kid ourselves - when it comes to online marketing, our #1 goal is first and foremost to grow our business with willing and well-educated clients. The further down the sales funnel they travel, the more they self-qualify).
A few questions:
1. Are you engaging your social connections? (get to know what they are about)
2. Are you sharing your connections' content? (what's in it for them?)
3. Can you lessen the number of menus popping up all over the site? (it casts doubt on your site's credibility)
In closing (for now), I'd say there are no longer any "tricks" in the seo basket, save one: great, sharable content. Anything else will either do nothing – or worse – harm your site's reputation.
If you are interested, I recently published an eBook (Kindle $2.99) on this topic:
Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and BeyondOn Zen and the Art of Search Engine Optimization
I'm with you Sue!
Further reading around content being the new SEO: Findability
On 5 LinkedIn Promotion Tactics for Web Marketers
I say embrace LinkedIn It just makes sense for business.
On Why You Must Automate 80 Percent of Your Social Media Activity
With the current standard set to 4 blogs per week and 20 shares per day, it's not surprising that automation looks to be the answer. To an extent, it is. Just be sure that automation remains as personal as possible.
On 5 Ways to Create Fresh Content
All good. Here's a few more... connect with your customers.
Related resources:
On In a Social Media Minute...
Twitter gets visits, Facebook gets fans, LinkedIn gets customers.
Where you participate in social depends on your goals.
On Social Media is Relational, Not Transactional
Agreed. Rule #8: Don't just post...Engage! (Slide Show going viral on slideshare!)