Comments by Jonathan Payne Subscribe

On Why Your Vine Videos Fall Flat

Great post, Kelly.  I think the other big key is to make sure you're telling a story rather than just taking a six second picture.

On Why You Must Automate 80 Percent of Your Social Media Activity

Great points, Ryan!

While I personally wouldn't place a specific number on how much someone should automate, I'm happy to see the myth of "automation is bad" slowly leaving our industry.  As long as you're not sacrificing engagement and interaction for automation, there's nothing wrong with it -- every position in business seeks to automate time-consuming tasks.

On How Professors Use Social Media [Infographic]

Thanks Kent.  I'm not surprised by that either!

On Should I Outsource My Social Media Management?

Perfectly put, Amanda!  Sounds like what you're doing is right in line with this post.  Glad to see another example of this strategy being put to use successfully.  Thanks for commenting :)

On Should I Outsource My Social Media Management?

Sounds like a great system you have there, Luke, and something along the lines of what I was mentioning here.  I think that ongoing relationship is very important, but not necessarily from the stanndpoint of the agency doing 100% of the social media management.  Thanks for commenting!

On Should I Outsource My Social Media Management?

Thank you, Angie...couldn't agree more.  Good luck with the training :)

On Should I Outsource My Social Media Management?

Thank you Stephen!  I think this is the most effective method of outsourcing social media management.  Otherwise, you often end up outsourcing to a team of people who you rarely make contact with and frequently mishandle your presence on social media.  If the relationship is more of an ongoing management + consulting + training system, I think outsourcing is a good option.

On Should I Outsource My Social Media Management?

True, Meg.  This could take the form of a relationship more like a freelancing/contract position.  Though I would still place heavy emphasis on the factors discussed in the post, as they remain important to any social media manager, outsourced or insourced.

On 2 Questions Stumping Social Media Sales People

Thanks for commenting Kent!  I agree with you...

On Should I Outsource My Social Media Management?

I can't disagree with you there, Sheila.  Great suggestions to add to all this!

On Why I Threw Away My To-Do List And How It Helped Me Become A Better Blogger

Good to see you here, Angela!  Couldn't agree more with you, especially when it comes to social media.  You can easily distinguish between the people who are passionate and the people who are just going through the motions.  Thanks for sharing this!

On Should I Outsource My Social Media Management?

Yep, that's the difficulty of managing in-house unless you have someone on staff with digital marketing experience -- or are willing to hire someone to work in-house.  That's also why I placed emphasis on the agency-business relationship being temporary in terms of day-to-day management and there should be some emphasis on training.  I think the optimal social media manager is that person who is in the business almost every day...preferably someone in upper management as well.

Thanks for the comment, Jeff!