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Comments by Brad Smith Subscribe

On 3 Facebook Marketing Mistakes that Kill Results

Thanks Dave -- appreciate the comment and totally agree about the value of educational content! 

September 27, 2013    View Comment    

On How to Start Using Google+ (Before It's Too Late)

Hey Barry, thanks for the comment and couldn't agree more with you. How was SMXWest?

March 28, 2013    View Comment    

On How to Start Using Google+ (Before It's Too Late)

Hi Aine -- here's one. Hope that helps! 

March 19, 2013    View Comment    

On Why Avoiding Social Media Will Hurt Your Business

Thank you James -- appreciate it!

January 28, 2013    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thank for your comment. I think it depends on the organization's goals, and why they're using social media in the first place. For example:

  • If the goal is support, then maybe it's Customer Service
  • If the goal is "awareness", then maybe PR
  • If the goal is sales, then maybe it's Marketing.

Ultimately, the best teams are always cross-functional with different types of people (but sadly, it doesn't work like that). 

Here's a recent article with more information.

 

December 3, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thanks!  I find it useful to use verifiable 3rd party research, personal data/analytics, and then put it in a high-level narrative they understand (increasing revenue, decreasing costs). 

Sometimes it's also better to ask for forgiveness instead of permission... so take the initiative and run a few tests -- then you can show them proof of how your strategy/tactic is better for the organization long-term.

 

November 26, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thanks for your comment. I love social for customer communication - it's the best channel for two-way conversations. 

The individual medium depends on your preference and also industry/customers (and where it matches the lifecycle adoption curve). I've written in more detail here

November 26, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thank you John - great minds think alike! :)

November 26, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thank you Peter.

November 22, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

"You're" or "Your"?

Thanks for your constructive comment.

November 22, 2012    View Comment    

On The 3 Worst Ways Companies Waste Money in Social Media

Thanks - appreciate it!

November 21, 2012    View Comment    

On Three Business Factors that Prevent You from Social Media Success

Thanks for your comment - and that's a great point! Seth Godin had a brilliant blog post about this:

"This works for organizations as well as individuals. The fish restaurant that as sales go down, borrows money to buy ever fresher fish instead of cutting corners that will lead nowhere good. Or the ad agency the follows a client loss not with layoffs, but with hiring of even better creative staff.

Slowing sales might lead to more investment with customer service, not less. Decreased grades might lead to more time spent on enthusiastic studying, not less."

 

October 22, 2012    View Comment    
 
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