First off, my deepest sympathies to your family.
Everything you said is true except for the statement: "I dare you to tell me that your cupcake store has nothing to share on your Facebook status."
My team and I believe that Social Media/Social Networks are the future [and the present] of business. But WE believe that when business owners say they have nothing to share about their business on their FB status, it is because of the FB platform itself, not Social Media as a whole.
People have always viewed and still view FB as a cool platform for socializing, sharing pictures, finding friends, etc. FB was not created for businesses or with businesses in mind. They added company pages when they realized it is necessary to turn a profit. If the User Experience of FB's company pages had been designed better, then more businesses would be getting conversions, ROI, increased sales, etc. But most are not. The User Experience is poor for the business owner when they're setting up their company page and it is poor for the end customer looking through the business owner's company page.
Social Networks are a great resource for businesses, just not FB in its current state. If FB cleans itself up and improves the User Experience on its company pages, then business owners will stop saying they have nothing to share on their FB status.
Nice topic for discussion - thanks!
AgooBiz.com // The Social Commerce Network
"WE work greater than me"