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On The 3 Phases Of Social Media

Nice breakdown Samuel.

I would say the management phase continues into the optimization phase because a company must continue building its followers, likes, content, etc. even after it begins to focus on metrics and on making improvements. I would say that Phase 2 and Phase 3 are overlapping and continue throughout the lifespan of the company [along with revisits of Phase 1 at regular intervals to make sure your company is up-to-date with new social networks/platforms AND to check if your strategic planning needs an update].

Thanks for the tips!

Steve Kavetsky
Co-Founder/Pres.
  AgooBiz.com // The Social Commerce Network
  "WE work greater than me"

July 10, 2012    View Comment    

On How to Quickly and Easily Test Whether an SEO Company is Any Good

: )  They didn't even have the respect [while trying to make a sale] to use another more appropriate contact method. Your contact form [as I understand] is for companies to use to hire you, not for solicitations. I would be suspicious of them at this point even before I read their claims and performance stats.

These types are a dime-a-dozen. Claims can be made by anyone and these claims don't cost anything to make. Business owners need to be informed and vigilant. All claims need to be verified before paying for a service. Testimonials can slightly help the verification process but the real check is a Client List and past performance statistics. The source of the stats should be from a third party because the service provider can spin their data the same way they can make false claims.

Bottom line:  this is why there are successful service providers and failed ones. Those with shady practices and trust issues make a little money at first but soon acquire a reputation & evetually close up shop. Those with a great product/service who work with integrity and in good faith will succeed.

Appreciate the reply.


Steve Kavetsky
Co-Founder/President
  AgooBiz.com // The Social Commerce Network
  "WE work greater than me"

June 4, 2012    View Comment    

On How to Quickly and Easily Test Whether an SEO Company is Any Good

This reminds me of some of the Twitter users who try pushing their services onto other users by promising things like:

"Get 5,000 twtitter followers in just one day!"

The twitter account that is pushing this service, has just 1,000 followers. Huh? How could a service provider think that people will bite the bait if they themselves couldn't get their own service to work them?

Another twitter case is users who have the same exact tweet repeating hundreds of times. As David Mercer says: quality of the content is key!

Great Tips - thanks!


Steve Kavetsky
Co-founder/President
AgooBiz.com // The Social Commerce Network
"WE work greater than me"

June 4, 2012    View Comment    

On Social Media is Appropriate for Every Business ...Period.

First off, my deepest sympathies to your family.

Everything you said is true except for the statement: "I dare you to tell me that your cupcake store has nothing to share on your Facebook status."

My team and I believe that Social Media/Social Networks are the future [and the present] of business. But WE believe that when business owners say they have nothing to share about their business on their FB status, it is because of the FB platform itself, not Social Media as a whole.

People have always viewed and still view FB as a cool platform for socializing, sharing pictures, finding friends, etc. FB was not created for businesses or with businesses in mind. They added company pages when they realized it is necessary to turn a profit. If the User Experience of FB's company pages had been designed better, then more businesses would be getting conversions, ROI, increased sales, etc. But most are not. The User Experience is poor for the business owner when they're setting up their company page and it is poor for the end customer looking through the business owner's company page.

Social Networks are a great resource for businesses, just not FB in its current state. If FB cleans itself up and improves the User Experience on its company pages, then business owners will stop saying they have nothing to share on their FB status.

Nice topic for discussion - thanks!

Steve Kavetsky
Co-Founder/President
  AgooBiz.com // The Social Commerce Network
  "WE work greater than me"

June 2, 2012    View Comment    

On How To Train Yourself To Be A Great Blogger

Yes Stanford, practice makes perfect sense with anything, including blogs. Everything you listed above can work for writers but it needs a foundation of structure first. Let me explain:

When I was in Brooklyn Technical High School, they taught us a great outline to use when writing essays. Using this outline allows you to structure your words in a clear understandable way. With enough practice using this outline, a writer's personal style will eventually emerge.

The outline is pretty simple:

I.  Introductory Statement with 3 major pieces of Evidence to support it
      A. Evidence       B. Evidence
      C. Evidence
II. Expansion of the "A. Evidence" with 3 examples
      A. Example 1
      B. Example 2
      C. Example 3
III. Expansion of the "B. Evidence" with 3 examples
      A. Example 1
      B. Example 2
      C. Example 3
IV. Expansion of the "C. Evidence" with 3 examples
      A. Example 1
      B. Example 2
      C. Example 3
V.  Concluding Statement which reiterates/rephrases the introduction and shows that it has been proven with the three pieces evidence.

At first, my use of this outline was mechanical and my essays looked that way. But, with practice, the outline became second-nature, allowing me, the writer to focus on tweaking my writing style. A writer must first be able to get their point across in a clear way before they can focus on the bells and whistles.

Great Post - thanks! Looking forward to more content from Pushing Social!


Best,
Steve Kavetsky
Co-founder/President
  AgooBiz.com // The Social Commerce Network
  "WE work greater than me"

June 2, 2012    View Comment    

On The Empire Strikes Back: Google Doubles Down on Social

Thanks Chris for this entertaining article!

As a nation that loves sports, competition, and rooting for the underdog, America is enjoying this truly epic battle between two giants. My partners and I have been closely watching Google's moves since Google+ was just a buzz floating around Social Media. Although Google [the company] was no underdog when they launched G+, they were an underdog in the Social Network arena against Facebook.

The huge difference between G+ and FB Company Pages is that FB was not originally created with businesses in mind while G+ was strategically created with Businesses in mind. After our web site [AgooBiz.com] was launched in 2011, WE initially joined G+ for networking but didn't focus much of our attention on it. Sure enough, this resulted [much like a self-fulfilling prophecy] in G+ not bringing many benefits to us right away. I believe this was our fault and not to be attributed to G+ lacking something.

WE read stories that called G+ a ghost town and other criticisms from nay-sayers. With their "Google+ your world", their Penguin update, the recent video share button, and their aggressive, unrelenting push to woo businesses, G+ is making a serious dent in FB's future success.

OUR prediction is that we'll see a lot more battles between the two [G+ and FB] over advertising dollars in the future. GM dropping their advertising campaign with FB is just the beginning.

Thanks again!

Steve Kavetsky
Co-Founder/President
  AgooBiz // The Social Commerce Network
  "WE work greater than me"

June 1, 2012    View Comment    

On The Numbers that Really Matter for Your Business

Yet another highly informative article from Debra Ellis!

Learning how to read your metrics/statistics is key to setting benchmarks and passing the milestones of your business' growth. The comparison of 10,000 LOYAL followers to 100,000 LOWER-VALUE followers and what this means to a business' success helps put things into perspective.

Analysis has to be more than just reading the numbers on the face of a report. Reports and stats provide us with clues to what's really going on with our business [underneath]. It is up to us to dig deeper into these clues and come up with more precise forecasts and action items that work and actually propell our business forward.

How to grow your business is definitely a type of science...but [as Debra Ellis has shown] it's not rocket science.

Great Read!!


Steve Kavetsky
Co-Founder/President
   AgooBiz.com // The Social Commerce Network
   "WE work greater than me"

May 7, 2012    View Comment    

On FedEx Customer Video Turned Good PR

Yes it's true that this situation gave more people the opportunity or confidence to complain about FedEx services. But this is what it means to have customer engagement in today's social media world. The fear that "a mass of customers' complaints" will be created if a company tries to remedy a situation should not prevent that company from doing the right thing in terms of public relations.

Regarding your comment: "but only an apology (different to Dominos that tried so hard to show that they changed).... I think FedEx reacted 100% correctly by posting an apology, and firing that idiotic employee. Furthermore, no other actions by FedEx are necessary [internally or externally]. There's no amount of training that could prevent someone from throwing a fragile box. Why do I say this? Because you don't need to be trained to be careful with shipments - care with other people's property is based on common-sense and a respect for other people. Bad apples exist everywhere. I would not be surprised if this guy does similar things in his private life when he's not working.

This FedEx example and the Dominos example, are demonstrative of how social media is changing or refining the free market today. Companies can not ignore this new opportunity to connect/engage with their customers for CRM. We at AgooBiz.com believe that social networks are far more successful at gauging "the word on the street" than traditional surveys ever did. Companies [large and small] should pay more attention to Social Media if they want to be profitable.

Steve Kavetsky
Co-Founder
AgooBiz.com // The Social Commerce Network
WE work greater than me

January 14, 2012    View Comment    
 
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