Comments by Morgan J. Arnold Subscribe

On Optimizing Facebook Engagement – The Effect Of Post Length

Greetings Sam, thanks for your comment.

With a blog, there is generally a greater expectation of more substantive content, and people are more prone to take time with it than with a tweet or Facebook post. Perhaps they have come from a tweet, or other smaller communication with the epectation of getting something more.

However many of the same principles apply - you need to catch people's interest early and draw them into your narrative. Also, do not have great expectations of a high percentage of people finishing, or meticulously digesting, your prose, no matter how well written and relevant it is.

You need to hit them with something they are wanting quickly, maintain a solid pace, and deliver the critical messages efficiently. I would say blog posts shouldn't be above 700 words without good reason.

Typically there will be some type of call to action for those who want more still.

On Optimizing Facebook Engagement – How Frequently to Post?

Hello impressionsplus and thank you for your questions regarding our "stats".

There are indeed a lot of questions raised because, fundamentally, this is a very complex and ever-evolving area. Our methodology page may answer some of your questions:

http://tracksocial.com/article_methodology-tracksocial

We do emphasise in the article that it is not a one size fits all proposition, and we fundamentally agree with the testing philosophy. In fact, our Track Social platform facilitates indivisual brands doing exactly that.

Despite the danger that some people may misinterpret the data, we strongly feel it is worth bringing it to the light of day, since the depth of analysis on the topic made possible by Track Social is not available anywhere else to our knowledge.

On Brewing Controversy - How Starbucks Embraces Social Media

Thanks Mark!  I really can't take all the credit, this was a group collaboration: the bulk of the writing was done by Andy Parker, our company's (Track Social) writer, and our CEO, Morgan Arnold and I help think of content, rewrite, and make edits. Please check out our blog http://tracksocial.com/blog/ to see more of our articles. Thanks for recognizing our hard work!