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Comments by J.C. Kendall Subscribe

On Google+ Communities: The Last Nail in Facebook's Coffin

I would strongly encourage you to investigate Google+ for yourself before making such sweeping comments. You are incorrect in too many ways to account for, but I thank you for your comments! 

December 17, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

If you look at what it will take for Facebook to remain an independent entity in the future, instead of a division of Apple or Microsoft, they are already challenged in that regard. If vendors move away from Facebook in numbers (which is already happening) there will come a point where they will need to make a change if only to continue to retain key employees. 

I am not in the habit of making bold (not opportunistic or unrealistic) headlines, unless I believe them. Google+ represents the most serious threat to Facebook that they have experienced to date, and if today's article from HuffPo has the slightest bit of truth to it, then their future is worse than I describe. 

I dont have to post this twice, right? 

Thanks for your comments! 

December 17, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Okayyyyyy...... Thank you for your comments! 

December 17, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Thanks, Troy. I might surprise you in agreeing with you that the article leaned towards Google+. I tried to point out early on in the piece that Edge Rank was only what appears to be one of many attempts by Facebook to make money from users after claiming they never would. 

The article is actually a followup to my last one, about the effectiveness of Facebook advertising. I am an advocate for business, and the reason for my leanings is that Edge Rank (in my opinion) holds businesses hostage for the very followers they attracted.  

George Takei was never told that the people who friended him, were going to be filtered unless he paid for the priveledge of communicating with him. While he can likely afford to pay, he chose not to and came over to Google+ instead. I believe that the same will likely be the case for many businesses and individuals with large followings. 

Google Communities are not perfect, but they are certainly a better option (for SMBs especially) than paying. I really appreciate your comments, and my next article? Its about Branding. Look for it tomorrow. 

-J.C. 

December 13, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Thank you, Paul.

When you are on Google+, look me up! I have created a Google+ community specifically for Individuals and Businesses looking for information on migrating, and establishing their business presence on Google+ 

See ya there!

December 11, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Thank you so much!

December 10, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

It has indeed, Graham. I cant help you personally with your situation, but I can assure you that the feature is available to all. 

December 10, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Unfair, Paul. 

I am an advocate for Businesses, not Google+. Were you to ask Vic Gundotra whether he considers me an advocate of his project, he might scream at you. What I do, is point out in my best opinion what is best for businesses, and I can say categorically, that it's not Facebook. 

I know a lot of people make a living teaching businesses about Facebook, and some do the same for Google, and Google+. I draw comparisons, and I believe that the Combination of EdgeRank, and what it represents for businesses as opposed to what it means to Facebook is a disconnect, pure and simple. 

What I suggest with this article, is that I believe that Google+ represents a better value for busineses, and that the primary reason many stayed with Facebook is due to Groups. If I am correct, and based upon the many thousands of Communities which have been created just over the past weekend, this represents a death-blow to Facebook from both a revenue standpoint, and on reputation.

The analysts that monitor Facebook will be looking at this with great interest, because unless Facebook finds an open Search solution, the outlook is indeed grim.

If you dont call me a Google+ advocate, I wont call you a Facebook defender. Deal? 

 

December 10, 2012    View Comment    

On Google+ Communities: The Last Nail in Facebook's Coffin

Absolutely. Thank you! That would be great, but would you mind the linkbacks going here as well: http://www.tekpersona.ca/googlecommunities.html . That is the original from my own website. 

I am glad you liked the article. 

-J.C. Kendall

December 9, 2012    View Comment    

On Facebook: Waste of Time for Most Advertisers

Ian, I was careful to point out that many businesses do quite well with their Facebook presence. I am simply pointing out that Facebook offers (for free) no value that cannot be bettered elsewhere in the presence of Edge Rank. I believe that Edge Rank destroys Facebook's user number's advantage. If you or others can explain how (again, for free) Facebook better allows a business to connect with its users than Google+, I am willing to listen. 

December 5, 2012    View Comment    

On Facebook: Waste of Time for Most Advertisers

I agree with you on this too, Paul. However, that shared information from consumers is much better distributed via Search, along with a Brand Page and Local Page driving relevant audiences to one's website, which is one of the reasons I strongly support the G+ approach. 

December 5, 2012    View Comment    

On Facebook: Waste of Time for Most Advertisers

Ian, I dont know that we have much disagreement here. I do feel however, that (at least in mine and my partner agencies) many businesses have invested in a Facebook only presence for advertisements, if only because they are more comfortable in that space selecting a demographic, rather than competing on a keyword. For reasons we are still exploring, there is a large class of people afraid of the Keyword concept. 

I also feel that a professional class of Facebook touting "Social Media Experts" are working to herd and contain users in that space, rather then let them explore more efficient/effective options. I anger a lot of these folks, because many of them have no clue with respect to Social Media SEO benefits. These are not actually unique to Google+, I also love what LinkedIn is doing these days. 

In your example of Print Media, you are working largely with a pre-analysed user base, where you can better tailor advertisements to the subject matter targets than a pure demographics play. But, I do agree that Facebook CTR is not the strongest of arguements for why I believe Facebook to be a waste of time, its only that there are so many less expensive and more effective options, which include a much better options for connecting with one's audience. 

Our business is in no way a Google+ Fan Boy, just ask Vic Gundotra, who simply cannot stand me anymore after all my griping. :-) We simply feel that for businesses today, in the face of all the uniformed noise in the Tech Media, that Google+ represents an overwhelming Social Media value proposition. 

December 5, 2012    View Comment    
 
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