About Social Media Today
Comments by Patrick Sweeney Subscribe 
On Romney Racing the Facebook Effect
@Kristina - You're right, and the interesting thing is that his engagement is down (1.7m now vs over 2.0m when I wrote the blog). He has dipped well below the 30% he was at. That means that the drive for "Likes" is hurting the people who were engaged in the conversation - it seems to prove my point about the marketing value of engagement vs. the ego value of Likes.
On Facebook Marketing Statistics You Need to Know
Another amazing statistic I just saw over the weekend in a marekting survey (I think it was in AdAge) was that the number one goal for CMO's in 2013 was better customer engagement. The second highest goal was revenue generation.
That speaks volumes that CMOs are more interested in engaging their clients and potential clients than revenue generation. It seems like better long term thinking. What is going to shift in marketing is a focus toward actual activity - what people are doing rather than what they like. That data will be the most valuable to targeted marekting.
On Instagram Tips for Social Media Marketers
Good tips for marketers, thanks!
The other tip I would suggest is that brands create a photo automatically for guests at company-sponsored events.
This is a very powerful way of generating genuine content, and creating the same message (helping to optimize the time decay factor in Facebook/Instagram's EdgeRank). You can use a system like dwinQ or you can hire a photogrpaher and have the photos go to a site where particpants can upload themselves with an Instagram enable API - eitehr way - you set the hashtag and metadata for you company.
For more social media tips check out blog out - http://www.dwinq.com/social-blog/
On GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Eileen - nice article. I took a more direct look at it on a guest blog I did for CNBC. You can take a look at it here. http://www.cnbc.com/id/16561378
As you point out -there is more to this silly GM annnoucement than meets the eye. Maybe we shold look at the allocation the GM pension fund received in the IPO?
On 12 Key Social Media Takeaways from Top Social Media Experts
Don't forget the big ROI capability
Great blog but you are leaving out on of the most powerful ways of creating value through social media - corporate events and sponsorships.
Many of the Fortune 500 spent millions of dollars on events, venues or activities which can be very highly amplified through Facebook or Twitter if they create an ambient social media experience.
The success of the social media experience that Vail Resorts created at their mountains (EpicMix) is a great example, but just looking at what Facebook does at all their events, Harley Davidson did at Bike Week and Lexus will do next month at the US Open Golf Tournament. An event can be shared in real time (thanks to technologies like RFID and NFC) without the friction of using a mobile phone or tablet. Pictures are captured automatically with the wave of a tag or bracelet and then posted in real time on Facebook, for hundreds of people to see and engage with.
I wrote a blog two weeks ago about best practices around social media your readers might enjoy - and I'm happy to talk more if you are interested and want to see some case studies. Here is the blog http://www.dwinq.com/social-blog/bid/144300/The-cost-of-social-media-mar...
Here is a great example for Major League Baseball that ended up more BBC like than your average video (YouTube - http://www.youtube.com/watch?v=zTxjSP07JLU )
On Social Media Marketing in 2015
@brad I think it just means if you opt out you don't have a global connected word of mouth network. You won't be an outcast but you might be an online hermit. You still could find a group of like minded people and have a real world network of friends who don't want to be connected to the Internet of People - it's just a very small group.
On Social Media Marketing in 2015
@Rolf if you take that google glasses idea and incorporate augmented reality to the Internet of things and a socially connected world you can imagine the day when you are walking down a street and you turn on your friends Yelp feeds as you walk down the street recommendations pop up like bubbles in your glasses. You couleven use dwinQ spots to leave the photos behind - so instead of just appearing on Facebook or twitter they appear in real life.
On Social Media Marketing in 2015
The biggest change that will take place by 2015 will be the advent of Frictionless Social Media or as the folks at SXSW were calling it ambient social media.
You won't need to fumble for a mobile phone, or login and type your name. The most engaging moment of your life will be captured in real time without you doning anything but opting in.
Look at the success of Vail Resorts EpicMix social media for skiers that has around a half million users and captures everything they do on their epic vacations. Imagine that same frictionless interaction at parties, festivals, ball games, cruises, etc.
On Major League Baseball can Hit A Social Media Marketing Home Run
Thanks, Chris.
On 5 Ways Social Media Can Promote Your Offline Event
Don't stop at promoting the event - hastags and online chats are great - but the most powerful use of social media for building brand champions is at events.
Capture photos and post them to the user's Facebook page automatically - if you want to leverage product placement strategies overlay a logo on the photo and make it really engaging. dwinQ (www.dwinQ.com) did this for Cadbury at the Olympics and 20,000 guests generated over seven million Facebook earned impressions - about the equivalent of $2.2m of advertsiing on network TV.