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On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

I think in both instances, it's a connection the customer has with a person or brand that leads them to purchasing a product. Sure, I love chocolate too, but I'll go for a snickers bar because "it satisifies me" before I purchase a Kit Kat. With the advent of Social Business, the relationship a customer feels when they have an extroidanary experience with any brand brings them that much closer to a brand the next time they have an "impulse buy."  No matter what we sell, B2B or B2C, businesses do not have emotion. People do.

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

Absolutely! We need to relate to the customer which we've had to do for years. Now with Social Business, it's forcing us to simplify our message (become more clear) and build relationships.

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

Thank you Larry!

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

YES! "It's not really how, but what." I couldn't agree more.

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

I agree, but with the advent of Social Business, it's made it harder to discern the difference between B2B and B2C.

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

Jim, there are complexities in everything that is sold. Period. To think that B2B is more complex isn't right. Getting a product to market, in store, online and sold is just as complex. People buy from people. And communication shouldn’t be complicated no matter what you are selling. Social business has brought b2b and b2c to the forefront, making it harder to discern the difference in the buyer/consumers perspective. I'd love to jump on the phone and have a constructive conversation about this. Let me know what works for you?

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

Thank you Jon!

January 28, 2014    View Comment    

On There Is No More B2B or B2C: There Is Only Human to Human (H2H)

I think we're saying the same thing, the point was to simplify our language and speak human (noncomplex) language. I can only publish things that are meaningful to me, there was never any intent on twisting anything. Let's schedule some time to talk on the phone and share our thoughts on this and have a constructive discussion?

January 28, 2014    View Comment    

On 6 Basic Human Needs to Rethink Marketing

:-)

September 9, 2013    View Comment    

On 6 Basic Human Needs to Rethink Marketing

Thank YOU Ava!

September 9, 2013    View Comment    

On Everyone Is an Influencer on Something

Thank you Seshu. I look forward to hearing more about mKonnekt. Cheers!

September 6, 2013    View Comment    

On Everyone Is an Influencer on Something

Thanks Belinda, I couldn't agree more! Make it a great one :-)

September 6, 2013    View Comment    
 
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