Love your comments and statements! Fully agree. There are a lot of cowboys out there.
But there is also the other side of the story, namely the attendees that think they are already to a point where they think they need a masterclass. They too fuel these types of offerings. It is not because you have a profile on twitter/FB or LI that you are ready for a masterclass.
My conclusion is that when you get to the masterclass level, it is an individual approach that works and then the so-called social media expert (if there us such as thing - let's be real, we are just one step ahead of our clients) needs to demonstrate that he/she understands not only the social media platforms but also how business works and what/how business goals must be reached. Business experience and how to link it SoMe to it is key.
Love to hear from you all.