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Comments by Gareth Price Subscribe

On How to Draw in an Audience for Your Company Blog

With the overwhelming amount of content competing for our attention, I think your 'compelling content' point the is key, Deborah.

Tied to that, I think it's also important not to be afraid to have an opinion on the subject you're writing about - even one in which you know not all your readers may agree with. I think this is something most company blogs forget (or are afraid of).

I elaborated on this a little more here recently: “Creating a conversation” and corporate blogging

February 7, 2013    View Comment    

On How Social Media Subtly Shapes Behavior

Thanks for the feedback and thoughts Bryan, much appreciated. 

November 30, 2012    View Comment    

On How Social Media Subtly Shapes Behavior

Thanks for the in-depth comment Jason. I'd probably disagree slightly with regard to The Sun, I think their editorials are actually just punchy and concisely written with their readership (and their opinion) in mind. I don't think it's fair to tarnish them as being written in "poor English".

I'm not convinced it's quite as clear-cut as The Sun being engaged in some sort of conspiracy to keep the "working masses down" and the Arab Spring being as heavily reliant on social media as we (as people working in the field) would like to believe either. Of course, there's an element of truth in both but certainly not to the extent of either being the driving force. In the same way, I think The Sun supports the party that looks like it will win the election, rather than influencing it as much as Fleet Street would like us to believe. Correlation not causation.

November 30, 2012    View Comment    

On The Imperceptible Impact Of Social Media On Our Everyday Lives

Thanks Lauren, very kind. I think Tolstoy is a pretty good starting place for understanding human behaviour in general - even when it's "online"!

November 29, 2012    View Comment    

On The Imperceptible Impact Of Social Media On Our Everyday Lives

Thanks for the feedback Lauren. I wrote a little more about the subject on our own blog too if you're interested.

 

November 29, 2012    View Comment    

On Social Media's Role In Understanding And Influencing Reputation

Thanks Sue, much appreciated.

November 14, 2012    View Comment    

On Social Media's Role In Understanding And Influencing Reputation

Thanks Kent. I think social media has shifted the celebrity-fan dynamic by giving rise to the perception that the 'idol' is more accessible and this creates a situation in which they have the potential to influence our everyday decisions in a similar way to a friend or family member.

November 14, 2012    View Comment    
 
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