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Comments by Frederic Gonzalo Subscribe 
On The Innovation Obligation: 4 Key Principles
Thanks for reading the post and commenting, Hannah. Much appreciated! Indeed, it's not all about getting on Facebook or whatever is trending but rather getting out of a comfort zone in order to try new things that can drive results, improve the bottom line and/or the customer experience.
Cheers,
On 7 Steps To Manage Your E-Reputation
Hello Manan,
Indeed, consumer engagement post monitoring is very important and I consider that a sub-part of what I mentioned in my point about brand mentions monitoring. Search is crucial, you are right, so brands also need to ensure they manage their presence on various sites where locations give out info, photos and videos about the product and service.
Cheers,
On 10 Women That Rock Our Social Media World!
That's great that you actually interacted IRL with Viveka, I have only had the pleasure to exchange a few tweets here and there.
Cheers,
Frederic
On Online Resources Key To Travel Decision-Making
Thanks for the feedback, Chris. You pretty much summed it up with your comment: online search and reviews have become essential parts of the decision-making process, and hospitality industry players must pay close attention to it and manage their presence online if they wish to thrive.
Cheers,
Frederic
On 10 Women That Rock Our Social Media World!
Welcome to the social media world, Hanna! Indeed, this list of women should help you off to a great start, as they share knowledge and wisdom that's applicable to newbies and savvy social media folks alike, so I am glad you enjoyed the read.
Cheers,
Frederic
On 10 Women That Rock Our Social Media World!
Hello Mike,
Yes, Pam Moore would certainly fit in this list as well. I read her content, tweets and blog posts every now and then and it's always "on the ball", as we say. Will keep this in mind for a revised list, should I go down that path... ;-)
Cheers,
On 10 Women That Rock Our Social Media World!
My pleasure, Ruth! Glad you were able to discover some new people to follow with this list.
Cheers,
On 10 Women That Rock Our Social Media World!
Kent, you are totally right, Lori Ruff would certainly deserve to be up on that list. I made the choice based on folks I regularly follow, either via blogs or tweets, so obviously could not include them all. Perhaps in my next edition, if there is one?
Cheers,
On 7 Steps To Manage Your E-Reputation
Thanks for the comment, Shell. They are indeed two useful tools, aren't they?
Cheers,
Frederic
On Is Viral Marketing a Myth?
These are interesting findings, Adi.
It's always refreshing to see some academic research behind what seems like something so impossible to explain, or at least irrational. Can anyone explain how a video like Gangnam Style will get viewed over 1 billion times in less than 6 months? Sure, there are elements that, put together, can spark the necessary viral components, but then things seem to have a life of their own that go beyond reasoning or marketing.
I will keep this data in mind for next time a client asks to create a viral campaign... ;-)
Cheers,
Frederic
On The State of Inbound Marketing [Minus the Mind-Numbing Details]
Awesome summary, Barry. Like the tongue-in-cheek approach to the post, too.
Cheers,