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Comments by John Beveridge Subscribe

On Why Social Media Marketing Is More Effective Than PR

David - again great points. If you look at the Google Zero Moment of Truth study, the 2 types of research that buyers more than any others were search engine queries and referrals/reviews from trused people like friends and relatives. The second is the same as it always has been - relationship-based.  In my business, I try to hit both by maintaining on- and offline relationships. Imagine running into one of your college friends 20 years from now in a business context. Can you think of anything better?

April 19, 2013    View Comment    

On Why Social Media Marketing Is More Effective Than PR

David - good point. I heard a start-up founder last night talking about how important getting positive coverage on TechCrunch, Mashable, etc. was to him. He was an ex-AOL guy, so he had some pre-existing relationships that eased the way for him.

April 19, 2013    View Comment    

On Inspired Content Creation


As a non-professional writer who has taken to writing a lot over the past year, I appreciate your insights. I particularly liked your suggestion to look outside your industry for ideas. I'm going to blog like Joe Strummer writes.

Great post!

April 16, 2013    View Comment    

On How to Optimize Your LinkedIn Company Page for Social Media Success

Kent - I recently wrote a blog post on using social media for sales professionals (individuals) and agree that LinkedIn has been primarily a community where individuals interact with each other.  For companies in the B2B space, it makes a lot of sense to start posting content to LinkedIn to support the individual employees on the community.  Good luck with your revenue generation!

July 26, 2012    View Comment