David - again great points. If you look at the Google Zero Moment of Truth study, the 2 types of research that buyers more than any others were search engine queries and referrals/reviews from trused people like friends and relatives. The second is the same as it always has been - relationship-based. In my business, I try to hit both by maintaining on- and offline relationships. Imagine running into one of your college friends 20 years from now in a business context. Can you think of anything better?