I agree with you on the chit and chat aspect of facebook Kent. I do believe however, that facebook's lax environment is what makes facebook so popular amongst the consumer/average person. Leads are more likely going to come from Twitter and Linkedin but the consumer thrives off of social media platforms similar to facebook. Businesses should adopt a facebook relationship to communicate with their prospective consumers rather than trying to generate leads. What makes facebook capable of standing above any other social media platform is their ability to adapt as well. If facebook can pull it together and create a more sophisticated social playground where businesses can earn a profit flawlessly, then facebook will dominate completely in my opinion.