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Comments by Pawan Deshpande Subscribe

On Top Content Marketing Priorities and Challenges

Very true. Finding the right balance between both is the true challenge in some cases. Thanks for your comment!

January 29, 2014    View Comment    

On Awakening the Green Giant through Content Marketing

Andre- I was also at the Content Marketing Strategies Conference and you do a fantastic job of recounting Simon Kelly’s presentation. A lot of companies experience a disconnect between their own perception of the brand and consumers’ perception of it.  To solve this problem, it’s extremely important for companies to reevaluate how their brand’s story is being told and tweak it so that consumers understand it as the company intends them to.  Of course, this is easier said than done, which is part of the reason why Storify’s Jeff Elder and I teamed up to do a webinar on building a good content story.  Check it out here: http://www.curata.com/resources/AMA_HiveFire_Recording_9_29_11/files/lib/playback.html

May 15, 2012    View Comment