I see numbers like that too, but I personally get great results using Facebook ads. There was also a study done that showed even if people aren't clicking on ads, they are going to retail locations after seeing the ads, so they work well in a branding sense also. I know it's easy to be skeptical; Facebook really isn't a place to conduct business. The great part though, is because of the amount of personal information available, you can really target your ads and still grab attention. Thanks for the input Kent!