Great overview of things you should pay attention to when looking for a Social Media Monitoring tool.
Being part of the market, I know it's not easy to see the forest through the trees. At Engagor, for example, we consider ourselves as a Social Media Management tool, since monitoring is the basis for our analytics and engagement features.We try to offer the complete package: monitoring, analytics and engagement because once you start listening and making reports, you should also consider engaging with your audience. You'll immediately notice, in your analytics, how your reputation improves.
Sales talk, I know, but if you want to give Engagor a try: app.engagor.com/signup (14-day free trials!).